If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…
Search engines are the home pages of many Internet users around the world - a gateway to the World Wide Web. In the mobile environment, search engines are a good match, catering to those who need instant information. This could be the location of a restaurant, the phone number for the nearest tailor or times for the local cinema.
Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer.
A new study has revealed that search engine optimisation (SEO) isn’t just about traffic, but can also impact brands. Tim Hoang reports on how companies should be looking to integrate SEO fully with the marketing mix.
The UK’s small and medium sized businesses are wasting an estimated £3bn investing in websites that are virtually invisible to search engines according to a new report. With nearly 70 per cent of the UK population online, Tim Hoang reports on whether UK firms are missing a potentially lucrative trick.
Google has altered its algorithms with a negative affect on the search rankings of many high profile sites. Google has confirmed that it is is downgrading the PageRank (PR) of any sites that seeks to improve its site ranking through mass link purchase. This has caused many rumblings in the blogosphere - with some questioning the worth of PR. Tim Hoang examines the debate.
Ken McGaffin and Neil Davidson gave a great seminar here at NMK on the subject of Keyword Creativity. How understanding the way that people are searching for you - and your competitors - might inform what you create for them.
Creativity and search engines are often viewed as opposites, belonging to left and right brain states, or the realms of the Arts and the Sciences. However, this practical seminar will show how even a small amount of research into the way in which audiences search can prove an invaluable tool for creative professionals, adding an element of science to the creative process.
The first keynote of the conference, Jason Calacanis, proclaimed that there is an environmental crisis on the Internet, and that SEO is responsible for it.
Clash or collaboration? Daryl Willcox dissects the future of PR in an online world.
Online video is always in the news this year. Perhaps this is because it's become the most critical site of battle between old and new media; the big corporations and the power of crowds.
The Search Engine Strategies conference series hit London last week. Ian Delaney reports on the latest research.
A report released this week by Advertising Age indicates that 80 per cent of internet traffic begins at a search engine and that 41 per cent of web users use search engines to navigate the web. Marketers can ill afford to disregard such statistics.
TBG London is conducting a UK PPC Search Survey. Fill in the survey and get the full results delivered to you when the survey has been collated and anaylsed...
Yahoo's Vice President of Product Strategy Bradley Horowitz explored the issues around search and shared his vision of social search and its potential with the audience at Content 2.0 on 6th June 2006...
Speakers from Microsoft, Blinkx and Last.fm discussed issues of content with regard to search, recommendation, the semantic web and the ownership of data in the Web 2.0 era at Content 2.0 on 6th June 2006...
At WWW2006, the 15th International World Wide Web Conference held in Edinburgh 22-26 May, Trexy.com unveiled a new search technology inspired by scientist and visionary, Dr. Vannevar Bush, who in the 1940s shared his vision of creating a collective memory by recording peoples' trails through information...
The paltry trickle of traffic on many UK government sites is partly down to lack of search engine marketing, says Warren Cowen of Greenlight...
Site search engines should always allow for common user errors. By taking these errors into account, users should be able to always find what they're looking for through the site search.
TV Genius, the intelligent search engine for UK television, has passed the one million user mark, supported by editorial and premium SMS alerts for its most popular listings...
Greenlight has launched the UK's first specialist search training division, Catalyst. It's remit? To demystify Search Engine Optimisation and Pay-Per-Click techniques for businesses of all sizes...
Search marketing and performance outfit MIVA are first to sign-up to cross-media search firm blinkx's Smart Ads Platform. A global distribution partnership, it marries key parts of their offerings for a better deal for consumers and advertisers, they say...
On 8 September leading practicioners and strategists in the UK and global search scene came together to address the latest trends. Commercial, technological, and research innovations were explored and debated. Read the full report...
Search marketing is such an obscure art to most that myths around it grow and ciurculate unchallenged. The hype stops here, insists i-level's Amanda Jones, as she shines a light on 7 common myths currently doing the rounds...
Today, 85% of European Internet users first discover websites through search engines. But why has search marketing enjoyed such success? And where are local and mobile search heading, asks Yahoo! Search & Overture Europe's Stephen Taylor...
A new keyword research guide from Wordtracker asks 'Vegetarian dog food? - does it stand a pup's chance'? So what's the thinking behind the book and is search engine optimisation (SEO) belatedly getting a sense of humour?
A White Paper issued by Market Sentinel and Weboptimiser outlines the challenges posed to brands by search engines and blogging - and explains the tools and techniques companies can use to fight back...
How can you harness the power of search engine marketing for your offline advertising, direct marketing, branding and PR? Nicholine Hayward explains...
Search company Neutralize has launched a blog: 'Search Engine Wars'. Covering key topics and news for the SEM industry, it's a useful resource and an example of how blogs' collaborative nature pays dividends...
Stefan Karzauninkat looks at MSN's new search facility and asks if global search can match the relevancy for consumers and business of local search supported by local indexing teams...
In March this year a UK company announced they had patented a new application for search technology, dubbed the 'Sense Engine'. Is this the future of search in embryo?
Trenton Moss of webcredible argues that submitting to search engines is a waste of time and money. By creating a website with great content, they'll find you anyway.
The 'Idiot's Guide' to searching for public sector contracts on TED, the online supplement to OJEC (the Official Journal of the European Community).
What it really takes to get a top-ten listing for your site, and advice on what you can do yourself to improve your site's search engine rankings.
In this practical workshop, Ken McGaffin, Chief Marketing Officer of Worktracker.com and Neil Davidson, an experienced advertising and marketing consultant with an MA in Business and Creative Writing, will show how to incorporate keyword research into the creative process. All participants will receive free access to the full Wordtracker database for seven days together with comprehensive course materials.
The role of search in the marketer and vendors' repertoire is becoming ever more dominant as online search blends with everyday life in broadband Britain. This half-day event will address some key issues in the future of search - local versus international search, including geotargeting, and the likely impact of incoming trends, from integrated on and offline search to metasearch and the challenges of mobile search...
The role of search in the marketer and vendors' repertoire is becoming ever more dominant as online search blends with everyday life in broadband Britain. This half-day event will address some key issues in the future of search - local versus international search, including geotargeting, and the likely impact of incoming trends, from integrated on and offline search to the metasearch offering and the challenges of mobile search...
The role of search in the marketer and vendors' repetoire is becoming ever more dominant as online search blends with everyday life in broadband Britain. This half-day event will focus on some of the key issues in search - marketing tactics and local versus international search. Incoming trends will also be addressed, from RSS and semantic web to the challenges of mobile search...
Half-day training workshop - Advanced Pay Per Click Search Marketing. Strategies, tools and technique to reduce Cost Per Click and Cost per Acquisition
This evening seminar provides a comprehensive guide to building and managing successful pay-per-click campaigns, from choosing and bidding for keywords to writing effective copy and integrating PPC with a wider campaign.
This evening seminar provides a comprehensive guide to building and managing successful pay-per-click campaigns, from choosing and bidding for keywords to writing effective copy and integrating PPC with a wider campaign.
This evening seminar provides a comprehensive guide to building and managing successful pay-per-click campaigns, from choosing and bidding for keywords to writing effective copy and integrating PPC with a wider campaign.
This evening seminar examines what it really takes to get a top-ten listing for your site, and gives advice on what you can do yourself to improve your ranking. Supported by UK Online for Business and Business Link for London.
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