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Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010

As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search.

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The future of search

Global search queries have increased year-on-year since the creation of the web. Between July 2008 and July 2009 the number of searched increased from 80.56 billion to 113.69 billion (comScore Worldwide Search Market Overview July 2009 vs. July 2008). For the vast majority of us the first thing we see each morning is Google, Bing or Yahoo. Google’s instantly recognisable screen is synonymous with the internet and has long reigned as the dominant search tool for businesses and consumers alike. Google searches for last year alone accounted for 67% of the global market- a staggering 76.68 billion individual requests. In this article, Paul Dawson, Experience Director and Head of Interactive Media at EMC Consulting, analyses the future of searching on the Internet.

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Semantic Web: a new revolution for managing information

The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion.

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The Semantic Web: Ontologies and Real Time Technologies For Business

Dr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web.

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Can Losers Come First?

Tino Nombro, MD of Ambergreen, examines the changes in Google and the significance of not ranking first.

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Hot Property: Real Estate’s Online Revolution

With the unveiling of Rightmove’s iPhone app, Sarah Beeny’s new website and the launch of a semantic search site, Gartoo, the competitive UK online property market is hotting up. New Media Knowledge went prospecting for answers on where it’s heading.

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King of Popular Media: Michael Jackson’s Death

The death of Michael Jackson signified the first fatality of an international megastar in the social media era. Recent statistics into the online ‘buzz’ in the aftermath of Jackson’s passing make interesting reading. New Media Knowledge crunched the numbers and had a look how buzz monitoring could be useful for business.

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Real-Time Internet: what is it and does it matter?

There is more and more buzz these days about real time Internet, but what is it? How is it used and mostly importantly does it actually matter? Joe Hughes of Yomego explains the latest trend.

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Improving Conversions: A Look at “Learning Search”

The dream of all e-commerce managers is to increase conversions rates on their websites, and in an increasingly competitive market the pressure is on them to perform. New Media Knowledge caught up with one New Zealand firm claiming it can improve conversions.

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Finding a Voice: New Tool Aims to Help Bloggers Improve SEO

With blogging still on the rise and even providing a comfortable living for some, a new tool has been made available to help bloggers to draft more search engine-friendly copy. NMK spoke to the people behind it.

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Making Sense of Search Positions

Grant Whiteside from Ambergreen examines the science and strategy in Google organic search positions.

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NMK Podcast - Episode Six - Writing for the Web

Liz Keller is a senior business consultant at EMC Consulting, specialising in search engine optimisation (SEO). In this week’s podcast, she talks to New Media Knowledge about writing for the Web and provides practical advice for organisations of all sizes keen to improve their Web content and SEO effectiveness.

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Search Party: Just How Can Marketers Keep Up With the Search Revolution?

It has been a busy couple of months in the search engine arena. With the main sites all adding upgrades and new players arriving on the scene. New Media Knowledge canvassed the market for advice on how digital marketers could possibly keep up.

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AskJeeves.com Brings Back the Butler

Ask.com has reverted to its original brand – AskJeeves.com – in the UK, just three years after the iconic butler was dropped by the search engine. New Media Knowledge’s Chris Lee caught up with AskJeeves to find out why.

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Oparla Brings New Approach to Search Space

A new search engine has been launched which promises to pay users to use its service to search. Although currently in Beta, New Media Knowledge took a look at Oparla.com and assesses its prospects in a tough market.

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Pressing issues…

Drawing on his recent experience with the Newspaper Licensing Agency, Charlie Hull of Lemur Consulting discusses some of the complexities in implementing newspaper clippings and media monitoring services.

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Is Technical SEO Dead?

Gary Reid from The Search Works argues that today’s search consultants won’t be concentrating on tags and structure, but a broader set of business skills.

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Synaptic marketing: Digital Brains Driving Positive Interactions

Father of the web Sir Tim Berners-Lee has hypothesised that the next stage of the internet’s evolution, far from being another step in the user generated content vein of web 2.0, could be something far more radical, and potentially even more revolutionary. Ben Langdon, chief executive of DMG, explains.

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Final Analysis: Measuring Online Marketing Impact

Marketers are constantly looking for increased value from their campaigns and the Web offers them better targeting of customers and improved measurement of impact. May 2009 sees the eMetrics Marketing Optimization Summit come to London and New Media Knowledge caught up with the summit’s founder.

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Search Party: Interview with Kevin Ryan

Organisations are predicted to spend an increasing share of their marketing budgets on search engine optimisation in 2009. But what are the new themes and issues that will tax organisations in their efforts to make the most of search?

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The Language of the Web

Semantics expert Professor David Crystal OBE has been analysing linguistics since the 1960s. He has spent the last 12 years applying his studies of semantics to good effect on the Internet. He spoke to New Media Knowledge’s Chris Lee about his career with words.

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Tourism 2.0

African nations were urged this week to engage with new media to attract more visitors. New Media Knowledge looked for examples of new media success in the travel sector.

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The Cleverest Thing That Never Existed

Semantic search is poorly understood and leading to claims for its powers that lie beyond the bounds of what computers are able to do, says Charlie Hull, MD of Lemur Consulting.

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Business Sites Handicapping SEO

Businesses are alienating a large section of the online market by failing to optimise their sites for disabled Web users.

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Window of Opportunity for Microsoft and Facebook

Microsoft’s continued pursuit of Google has taken a positive step, following the announcement that the Redmond-based company will provide the search tools for Facebook’s 90 million users.

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MIcrosoft Buys into Semantic Search

While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define.

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Money Saving Pay-per-Click Tips

If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…

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Free Downloads Top Mobile Search

Search engines are the home pages of many Internet users around the world - a gateway to the World Wide Web. In the mobile environment, search engines are a good match, catering to those who need instant information. This could be the location of a restaurant, the phone number for the nearest tailor or times for the local cinema.

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Search Dominates Advertising Online

Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer.

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SEO for Branding

A new study has revealed that search engine optimisation (SEO) isn’t just about traffic, but can also impact brands. Tim Hoang reports on how companies should be looking to integrate SEO fully with the marketing mix.

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Visibility in Search

The UK’s small and medium sized businesses are wasting an estimated £3bn investing in websites that are virtually invisible to search engines according to a new report. With nearly 70 per cent of the UK population online, Tim Hoang reports on whether UK firms are missing a potentially lucrative trick.

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The PageRank Debate

Google has altered its algorithms with a negative affect on the search rankings of many high profile sites. Google has confirmed that it is is downgrading the PageRank (PR) of any sites that seeks to improve its site ranking through mass link purchase. This has caused many rumblings in the blogosphere - with some questioning the worth of PR. Tim Hoang examines the debate.

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Keywords and Creativity

Ken McGaffin and Neil Davidson gave a great seminar here at NMK on the subject of Keyword Creativity. How understanding the way that people are searching for you - and your competitors - might inform what you create for them.

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Keyword Creativity Seminar

Creativity and search engines are often viewed as opposites, belonging to left and right brain states, or the realms of the Arts and the Sciences. However, this practical seminar will show how even a small amount of research into the way in which audiences search can prove an invaluable tool for creative professionals, adding an element of science to the creative process.

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NMK Forum: Jason Calacanis

The first keynote of the conference, Jason Calacanis, proclaimed that there is an environmental crisis on the Internet, and that SEO is responsible for it.

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PR versus Search Marketing

Clash or collaboration? Daryl Willcox dissects the future of PR in an online world.

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The Search for Video

Online video is always in the news this year. Perhaps this is because it's become the most critical site of battle between old and new media; the big corporations and the power of crowds.

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The Search Landscape

The Search Engine Strategies conference series hit London last week. Ian Delaney reports on the latest research.

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Ignore search marketing at your peril

A report released this week by Advertising Age indicates that 80 per cent of internet traffic begins at a search engine and that 41 per cent of web users use search engines to navigate the web. Marketers can ill afford to disregard such statistics.

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TBG London PPC Search Survey

TBG London is conducting a UK PPC Search Survey. Fill in the survey and get the full results delivered to you when the survey has been collated and anaylsed...

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Content 2.0: The Future Of Web Search

Yahoo's Vice President of Product Strategy Bradley Horowitz explored the issues around search and shared his vision of social search and its potential with the audience at Content 2.0 on 6th June 2006...

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Content 2.0: Search & Enjoy Forum

Speakers from Microsoft, Blinkx and Last.fm discussed issues of content with regard to search, recommendation, the semantic web and the ownership of data in the Web 2.0 era at Content 2.0 on 6th June 2006...

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Search Trails Technology Unveiled

At WWW2006, the 15th International World Wide Web Conference held in Edinburgh 22-26 May, Trexy.com unveiled a new search technology inspired by scientist and visionary, Dr. Vannevar Bush, who in the 1940s shared his vision of creating a collective memory by recording peoples' trails through information...

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Wasted Government Websites & Search

The paltry trickle of traffic on many UK government sites is partly down to lack of search engine marketing, says Warren Cowen of Greenlight...

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Improve your site search

Site search engines should always allow for common user errors. By taking these errors into account, users should be able to always find what they're looking for through the site search.

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TV Search Engine Gains 1 Million Users

TV Genius, the intelligent search engine for UK television, has passed the one million user mark, supported by editorial and premium SMS alerts for its most popular listings...

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UK's First Search Training Initiative

Greenlight has launched the UK's first specialist search training division, Catalyst. It's remit? To demystify Search Engine Optimisation and Pay-Per-Click techniques for businesses of all sizes...

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MIVA & blinkx Recast Search Economics?

Search marketing and performance outfit MIVA are first to sign-up to cross-media search firm blinkx's Smart Ads Platform. A global distribution partnership, it marries key parts of their offerings for a better deal for consumers and advertisers, they say...

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New Directions In Search

On 8 September leading practicioners and strategists in the UK and global search scene came together to address the latest trends. Commercial, technological, and research innovations were explored and debated. Read the full report...

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Search Marketing Myths: Reality Check!

Search marketing is such an obscure art to most that myths around it grow and ciurculate unchallenged. The hype stops here, insists i-level's Amanda Jones, as she shines a light on 7 common myths currently doing the rounds...

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Taking Stock Of Search In 2005

Today, 85% of European Internet users first discover websites through search engines. But why has search marketing enjoyed such success? And where are local and mobile search heading, asks Yahoo! Search & Overture Europe's Stephen Taylor...

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Keyword Guide Aims To Bolster Search

A new keyword research guide from Wordtracker asks 'Vegetarian dog food? - does it stand a pup's chance'? So what's the thinking behind the book and is search engine optimisation (SEO) belatedly getting a sense of humour?

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Search Is Brand

A White Paper issued by Market Sentinel and Weboptimiser outlines the challenges posed to brands by search engines and blogging - and explains the tools and techniques companies can use to fight back...

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Net Equity: Search & Offline Marketing

How can you harness the power of search engine marketing for your offline advertising, direct marketing, branding and PR? Nicholine Hayward explains...

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Search engine blog gathers pace

Search company Neutralize has launched a blog: 'Search Engine Wars'. Covering key topics and news for the SEM industry, it's a useful resource and an example of how blogs' collaborative nature pays dividends...

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Does MSN Search Hit The Spot?

Stefan Karzauninkat looks at MSN's new search facility and asks if global search can match the relevancy for consumers and business of local search supported by local indexing teams...

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Sense Engine Moves Search Forward

In March this year a UK company announced they had patented a new application for search technology, dubbed the 'Sense Engine'. Is this the future of search in embryo?

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Don't Submit Your Website to Any Search Engines

Trenton Moss of webcredible argues that submitting to search engines is a waste of time and money. By creating a website with great content, they'll find you anyway.

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Public Sector Contracts

The 'Idiot's Guide' to searching for public sector contracts on TED, the online supplement to OJEC (the Official Journal of the European Community).

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Search Engine Optimisation

What it really takes to get a top-ten listing for your site, and advice on what you can do yourself to improve your site's search engine rankings.

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