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Content tagged with: search
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Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010
As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search.
moreThe future of search
Global search queries have increased year-on-year since the creation of the web. Between July 2008 and July 2009 the number of searched increased from 80.56 billion to 113.69 billion (comScore Worldwide Search Market Overview July 2009 vs. July 2008). For the vast majority of us the first thing we see each morning is Google, Bing or Yahoo. Google’s instantly recognisable screen is synonymous with the internet and has long reigned as the dominant search tool for businesses and consumers alike. Google searches for last year alone accounted for 67% of the global market- a staggering 76.68 billion individual requests. In this article, Paul Dawson, Experience Director and Head of Interactive Media at EMC Consulting, analyses the future of searching on the Internet.
moreSemantic Web: a new revolution for managing information
The Online Information Conference 2009, to be held next week, brings together a range of seminars of key interest to any company or professional concerned with information management. A core topic of the event is the semantic web, which brings new forms of organising content. The semantic web revolution is becoming a reality and solutions are imminent that will permit people to organise content in much more sophisticated fashion.
moreThe Semantic Web: Ontologies and Real Time Technologies For Business
Dr Gregory Grefenstette, from Exalead explains in this article how the semantic web is changing our way of managing information within organisations. He explains the main advantages and challenges of the solution, and clarifies the concept of real time Internet from the perspective of the semantic web.
moreCan Losers Come First?
Tino Nombro, MD of Ambergreen, examines the changes in Google and the significance of not ranking first.
moreHot Property: Real Estate’s Online Revolution
With the unveiling of Rightmove’s iPhone app, Sarah Beeny’s new website and the launch of a semantic search site, Gartoo, the competitive UK online property market is hotting up. New Media Knowledge went prospecting for answers on where it’s heading.
moreKing of Popular Media: Michael Jackson’s Death
The death of Michael Jackson signified the first fatality of an international megastar in the social media era. Recent statistics into the online ‘buzz’ in the aftermath of Jackson’s passing make interesting reading. New Media Knowledge crunched the numbers and had a look how buzz monitoring could be useful for business.
moreReal-Time Internet: what is it and does it matter?
There is more and more buzz these days about real time Internet, but what is it? How is it used and mostly importantly does it actually matter? Joe Hughes of Yomego explains the latest trend.
moreImproving Conversions: A Look at “Learning Search”
The dream of all e-commerce managers is to increase conversions rates on their websites, and in an increasingly competitive market the pressure is on them to perform. New Media Knowledge caught up with one New Zealand firm claiming it can improve conversions.
moreFinding a Voice: New Tool Aims to Help Bloggers Improve SEO
With blogging still on the rise and even providing a comfortable living for some, a new tool has been made available to help bloggers to draft more search engine-friendly copy. NMK spoke to the people behind it.
moreMaking Sense of Search Positions
Grant Whiteside from Ambergreen examines the science and strategy in Google organic search positions.
moreNMK Podcast - Episode Six - Writing for the Web
Liz Keller is a senior business consultant at EMC Consulting, specialising in search engine optimisation (SEO). In this week’s podcast, she talks to New Media Knowledge about writing for the Web and provides practical advice for organisations of all sizes keen to improve their Web content and SEO effectiveness.
moreSearch Party: Just How Can Marketers Keep Up With the Search Revolution?
It has been a busy couple of months in the search engine arena. With the main sites all adding upgrades and new players arriving on the scene. New Media Knowledge canvassed the market for advice on how digital marketers could possibly keep up.
moreAskJeeves.com Brings Back the Butler
Ask.com has reverted to its original brand – AskJeeves.com – in the UK, just three years after the iconic butler was dropped by the search engine. New Media Knowledge’s Chris Lee caught up with AskJeeves to find out why.
moreOparla Brings New Approach to Search Space
A new search engine has been launched which promises to pay users to use its service to search. Although currently in Beta, New Media Knowledge took a look at Oparla.com and assesses its prospects in a tough market.
morePressing issues…
Drawing on his recent experience with the Newspaper Licensing Agency, Charlie Hull of Lemur Consulting discusses some of the complexities in implementing newspaper clippings and media monitoring services.
moreIs Technical SEO Dead?
Gary Reid from The Search Works argues that today’s search consultants won’t be concentrating on tags and structure, but a broader set of business skills.
moreSynaptic marketing: Digital Brains Driving Positive Interactions
Father of the web Sir Tim Berners-Lee has hypothesised that the next stage of the internet’s evolution, far from being another step in the user generated content vein of web 2.0, could be something far more radical, and potentially even more revolutionary. Ben Langdon, chief executive of DMG, explains.
moreFinal Analysis: Measuring Online Marketing Impact
Marketers are constantly looking for increased value from their campaigns and the Web offers them better targeting of customers and improved measurement of impact. May 2009 sees the eMetrics Marketing Optimization Summit come to London and New Media Knowledge caught up with the summit’s founder.
moreSearch Party: Interview with Kevin Ryan
Organisations are predicted to spend an increasing share of their marketing budgets on search engine optimisation in 2009. But what are the new themes and issues that will tax organisations in their efforts to make the most of search?
moreThe Language of the Web
Semantics expert Professor David Crystal OBE has been analysing linguistics since the 1960s. He has spent the last 12 years applying his studies of semantics to good effect on the Internet. He spoke to New Media Knowledge’s Chris Lee about his career with words.
moreTourism 2.0
African nations were urged this week to engage with new media to attract more visitors. New Media Knowledge looked for examples of new media success in the travel sector.
moreThe Cleverest Thing That Never Existed
Semantic search is poorly understood and leading to claims for its powers that lie beyond the bounds of what computers are able to do, says Charlie Hull, MD of Lemur Consulting.
moreBusiness Sites Handicapping SEO
Businesses are alienating a large section of the online market by failing to optimise their sites for disabled Web users.
moreWindow of Opportunity for Microsoft and Facebook
Microsoft’s continued pursuit of Google has taken a positive step, following the announcement that the Redmond-based company will provide the search tools for Facebook’s 90 million users.
moreMIcrosoft Buys into Semantic Search
While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define.
moreMoney Saving Pay-per-Click Tips
If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…
moreFree Downloads Top Mobile Search
Search engines are the home pages of many Internet users around the world - a gateway to the World Wide Web. In the mobile environment, search engines are a good match, catering to those who need instant information. This could be the location of a restaurant, the phone number for the nearest tailor or times for the local cinema.
moreSearch Dominates Advertising Online
Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer.
moreSEO for Branding
A new study has revealed that search engine optimisation (SEO) isn’t just about traffic, but can also impact brands. Tim Hoang reports on how companies should be looking to integrate SEO fully with the marketing mix.
moreVisibility in Search
The UK’s small and medium sized businesses are wasting an estimated £3bn investing in websites that are virtually invisible to search engines according to a new report. With nearly 70 per cent of the UK population online, Tim Hoang reports on whether UK firms are missing a potentially lucrative trick.
moreThe PageRank Debate
Google has altered its algorithms with a negative affect on the search rankings of many high profile sites. Google has confirmed that it is is downgrading the PageRank (PR) of any sites that seeks to improve its site ranking through mass link purchase. This has caused many rumblings in the blogosphere - with some questioning the worth of PR. Tim Hoang examines the debate.
moreKeywords and Creativity
Ken McGaffin and Neil Davidson gave a great seminar here at NMK on the subject of Keyword Creativity. How understanding the way that people are searching for you - and your competitors - might inform what you create for them.
moreKeyword Creativity Seminar
Creativity and search engines are often viewed as opposites, belonging to left and right brain states, or the realms of the Arts and the Sciences. However, this practical seminar will show how even a small amount of research into the way in which audiences search can prove an invaluable tool for creative professionals, adding an element of science to the creative process.
moreNMK Forum: Jason Calacanis
The first keynote of the conference, Jason Calacanis, proclaimed that there is an environmental crisis on the Internet, and that SEO is responsible for it.
morePR versus Search Marketing
Clash or collaboration? Daryl Willcox dissects the future of PR in an online world.
moreThe Search for Video
Online video is always in the news this year. Perhaps this is because it's become the most critical site of battle between old and new media; the big corporations and the power of crowds.
moreThe Search Landscape
The Search Engine Strategies conference series hit London last week. Ian Delaney reports on the latest research.
moreIgnore search marketing at your peril
A report released this week by Advertising Age indicates that 80 per cent of internet traffic begins at a search engine and that 41 per cent of web users use search engines to navigate the web. Marketers can ill afford to disregard such statistics.
moreTBG London PPC Search Survey
TBG London is conducting a UK PPC Search Survey. Fill in the survey and get the full results delivered to you when the survey has been collated and anaylsed...
moreContent 2.0: The Future Of Web Search
Yahoo's Vice President of Product Strategy Bradley Horowitz explored the issues around search and shared his vision of social search and its potential with the audience at Content 2.0 on 6th June 2006...
moreContent 2.0: Search & Enjoy Forum
Speakers from Microsoft, Blinkx and Last.fm discussed issues of content with regard to search, recommendation, the semantic web and the ownership of data in the Web 2.0 era at Content 2.0 on 6th June 2006...
moreSearch Trails Technology Unveiled
At WWW2006, the 15th International World Wide Web Conference held in Edinburgh 22-26 May, Trexy.com unveiled a new search technology inspired by scientist and visionary, Dr. Vannevar Bush, who in the 1940s shared his vision of creating a collective memory by recording peoples' trails through information...
moreWasted Government Websites & Search
The paltry trickle of traffic on many UK government sites is partly down to lack of search engine marketing, says Warren Cowen of Greenlight...
moreImprove your site search
Site search engines should always allow for common user errors. By taking these errors into account, users should be able to always find what they're looking for through the site search.
moreTV Search Engine Gains 1 Million Users
TV Genius, the intelligent search engine for UK television, has passed the one million user mark, supported by editorial and premium SMS alerts for its most popular listings...
moreUK's First Search Training Initiative
Greenlight has launched the UK's first specialist search training division, Catalyst. It's remit? To demystify Search Engine Optimisation and Pay-Per-Click techniques for businesses of all sizes...
moreMIVA & blinkx Recast Search Economics?
Search marketing and performance outfit MIVA are first to sign-up to cross-media search firm blinkx's Smart Ads Platform. A global distribution partnership, it marries key parts of their offerings for a better deal for consumers and advertisers, they say...
moreNew Directions In Search
On 8 September leading practicioners and strategists in the UK and global search scene came together to address the latest trends. Commercial, technological, and research innovations were explored and debated. Read the full report...
moreSearch Marketing Myths: Reality Check!
Search marketing is such an obscure art to most that myths around it grow and ciurculate unchallenged. The hype stops here, insists i-level's Amanda Jones, as she shines a light on 7 common myths currently doing the rounds...
moreTaking Stock Of Search In 2005
Today, 85% of European Internet users first discover websites through search engines. But why has search marketing enjoyed such success? And where are local and mobile search heading, asks Yahoo! Search & Overture Europe's Stephen Taylor...
moreKeyword Guide Aims To Bolster Search
A new keyword research guide from Wordtracker asks 'Vegetarian dog food? - does it stand a pup's chance'? So what's the thinking behind the book and is search engine optimisation (SEO) belatedly getting a sense of humour?
moreSearch Is Brand
A White Paper issued by Market Sentinel and Weboptimiser outlines the challenges posed to brands by search engines and blogging - and explains the tools and techniques companies can use to fight back...
moreNet Equity: Search & Offline Marketing
How can you harness the power of search engine marketing for your offline advertising, direct marketing, branding and PR? Nicholine Hayward explains...
moreSearch engine blog gathers pace
Search company Neutralize has launched a blog: 'Search Engine Wars'. Covering key topics and news for the SEM industry, it's a useful resource and an example of how blogs' collaborative nature pays dividends...
moreDoes MSN Search Hit The Spot?
Stefan Karzauninkat looks at MSN's new search facility and asks if global search can match the relevancy for consumers and business of local search supported by local indexing teams...
moreSense Engine Moves Search Forward
In March this year a UK company announced they had patented a new application for search technology, dubbed the 'Sense Engine'. Is this the future of search in embryo?
moreDon't Submit Your Website to Any Search Engines
Trenton Moss of webcredible argues that submitting to search engines is a waste of time and money. By creating a website with great content, they'll find you anyway.
morePublic Sector Contracts
The 'Idiot's Guide' to searching for public sector contracts on TED, the online supplement to OJEC (the Official Journal of the European Community).
moreSearch Engine Optimisation
What it really takes to get a top-ten listing for your site, and advice on what you can do yourself to improve your site's search engine rankings.
moreTagged events
What Happens to Online PR?
SOLD OUT! The online world means that reputations are being built, and destroyed, on blogs, review sites, message boards and now twitter. Your search ranking might plausibly be described as a reputation index. But has the PR industry moved fast enough to cope?
moreLocation: Zigfrid Von Underbelly, Hoxton Square, London, England, N1 6NU
Price: £35.00
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreLocation: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00
Improving your Business through Effective Search
In this practical workshop, Ken McGaffin, Chief Marketing Officer of Worktracker.com and Neil Davidson, an experienced advertising and marketing consultant with an MA in Business and Creative Writing, will show how to incorporate keyword research into the creative process. All participants will receive free access to the full Wordtracker database for seven days together with comprehensive course materials.
moreLocation: Central London TBC
Price: £50.00
New Directions In Search (NMK)
The role of search in the marketer and vendors' repertoire is becoming ever more dominant as online search blends with everyday life in broadband Britain. This half-day event will address some key issues in the future of search - local versus international search, including geotargeting, and the likely impact of incoming trends, from integrated on and offline search to metasearch and the challenges of mobile search...
moreLocation: Adam Street, 9 Adam Street, The Strand, London WC2N 6AA
Price: £60.00
New Directions In Search (NMK)
The role of search in the marketer and vendors' repertoire is becoming ever more dominant as online search blends with everyday life in broadband Britain. This half-day event will address some key issues in the future of search - local versus international search, including geotargeting, and the likely impact of incoming trends, from integrated on and offline search to the metasearch offering and the challenges of mobile search...
moreLocation: 01zero-one, Peter Street, Soho, London W1F 0HS.
Price: £60.00
New Directions In Search (NMK)
The role of search in the marketer and vendors' repetoire is becoming ever more dominant as online search blends with everyday life in broadband Britain. This half-day event will focus on some of the key issues in search - marketing tactics and local versus international search. Incoming trends will also be addressed, from RSS and semantic web to the challenges of mobile search...
moreLocation: 01zero-one, Peter Street, Soho, London W1F 0HS.
Price: £60.00
Advanced PPC Search Marketing
Half-day training workshop - Advanced Pay Per Click Search Marketing. Strategies, tools and technique to reduce Cost Per Click and Cost per Acquisition
moreLocation: 76 Portland Place, London W1B 1NT
Price: £295.00
Pay-Per-Click Advertising
This evening seminar provides a comprehensive guide to building and managing successful pay-per-click campaigns, from choosing and bidding for keywords to writing effective copy and integrating PPC with a wider campaign.
moreLocation: PSI Conference Centre
Price: £20.00
Pay-Per-Click Advertising
This evening seminar provides a comprehensive guide to building and managing successful pay-per-click campaigns, from choosing and bidding for keywords to writing effective copy and integrating PPC with a wider campaign.
moreLocation: PSI Conference Centre
Price: £20.00
Pay-Per-Click Advertising
This evening seminar provides a comprehensive guide to building and managing successful pay-per-click campaigns, from choosing and bidding for keywords to writing effective copy and integrating PPC with a wider campaign.
moreLocation: PSI
Price: £20.00
Top Ranking: Search Engine Optimisation
This evening seminar examines what it really takes to get a top-ten listing for your site, and gives advice on what you can do yourself to improve your ranking. Supported by UK Online for Business and Business Link for London.
moreLocation: PSI
Price: £20.00
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