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SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

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Facebook showcases successes at TFM&A

The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.

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One Young World Global Youth study reveals the real-time generation

A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking.

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BBC launches new mobile apps

At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.

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Has the Social Media Backlash Begun?

The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.

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Measure for Measure: Gauging the Impact of Social Media

Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.

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One Young World Summit: Using social media to support the engagement of young leaders

Over 1,000 young leaders will be converging in London on the 8th February to the One Young World summit, dubbed the Young Davos by some sections of the media, to discuss six global issues with world leaders ranging from Kofi Annan, Sir Bob Geldof, Nobel Laureate Muhammed Yunus and Oscar Morales, the founder of One Million Voices Against FARC and leader of the world’s largest anti-terror demonstration in history. See this article by Marian Salzman.

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Tearing Down the Walls

In this article, Dr. Elayne Coakes analyses the project Tearing Down the Walls, which draws upon a Web 2.0 infrastructure to provide an environment in which students develop applications in accordance with their needs. The project idea came from Roger James, Information Systems Director at the University of Westminster. He wondered what would happen if students were allowed to develop new applications for other students and maybe staff within the existing ‘garden walls’ of the university’s applications. The project is called internally TWOLER where the ‘LER’ stands for Lightweight Enterprise RSS and the ‘TWO’ for Web 2.0.

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Collective Intelligence, Semantic Systems and Social Media: The Bermuda Triangle?

The truly exponential growth of social media at the dawn of the 21st century, led to an overwhelming wealth of content which shifted the future challenge of new media technologies from ‘the wisdom of the crowd’ to harnessing ‘the madness of the masses’. It is not a coincidence that crowd and content filtering as well as understanding the conversations and structuring of social networks have become of paramount importance to businesses and the marketing of their products.

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SMS and its role in viral marketing

Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems.

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Alterian predicts a new decade of marketing trends

Drawing 2009 to a close and moving into 2010, it’s a time of reflection and looking toward the future of business, changing markets and adapting habits. The experts at Alterian who are immersed in the market and aware of changing consumer habits have been forecasting the marketing trends we’re likely to see over the next 12 months, highlighting the key aspects of the changing landscape. David Eldridge, CEO at Alterian, explains his perspective, also drawing from the insight of an extensive, global partner network which informs the company’s vision and focus.

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Enabling next generation, consistent multi-touchpoint customer engagement across New Media channels

Engagement with customers is becoming more and more fragmented across multiple touchpoints. During a normal day, consumers typically interact with a broad range of media, from radio, TV and newspapers, to digital interaction channels such as websites, mobile web on our phones and PDAs, set-top iTV boxes and gaming platforms, as well as social media such as Facebook and Twitter.

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ECRM and the Art of Customer Retention

Time was that marketers simply marketed. They told a story that engaged potential customers in their brands. They talked at people, hoping to attract, seduce and exploit. Retention was simply about delivering what was expected - not disappointing - and being consistent. In this article, Felix Velarde explains the relevance of data management and understanding segmentation to increase sales.

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Exclusive Interview: NMK talks affiliate marketing with Alicia Navarro of Skimlinks

Affiliate marketing has enjoyed a rapid rise in recent years as Web publishers seek to monetise their websites and advertisers look for more targeted ad campaigns. One of the rising stars of the affiliate marketing scene is London-based Skimlinks. New Media Knowledge's Chris Lee spoke to its CEO, Alicia Navarro.

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Are You Social? Unmasking the Social Media Gurus

Social media expenditure by big brands and small businesses alike is set to grow during 2010. With it comes a growing band of social media agencies, ‘experts’ and ‘gurus’, prompting cynicism from some quarters. New Media Knowledge’s Chris Lee caught up with one fast-growing agency to find out what they do.

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Trading Spaces: Exclusive Interview with BT Tradespace

Doing business via social networks is a hot topic at the moment, and the hottest place for small businesses right now is BT Tradespace. New Media Knowledge’s Chris Lee spoke to BT Tradespace’s general manager, Didier Liautaud, to see how far it has come as it approaches its third birthday.

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Virtual communities and the democratic debate: online discussions not always bring freedom of speech

Much has been discussed by academics and practitioners about the role of virtual communities in promoting open debate, and so improving the quality of public participation and underpinning democracy. However virtual communities do not necessarily have full freedom of speech.

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Psycho Killer: ‘Murderer’ Tweets Provide Insight into Twitter Habits

Bored of the same old regurgitated comments on microblogging site Twitter, one social media specialist decided to experiment in extreme tweeting. New Media Knowledge’s Chris Lee got under the skin of the notorious ‘dinner_guest’ murderer.

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Empower or lose power: A discussion on the age of democratic consumerism in modern business and politics

Getting feedback from your customers isn't enough anymore. Letting your staff have their say as a token gesture doesn't wash. Customers, employees, citizens don't just want to be heard, they want to be involved - or at least have the opportunity to be involved. And if you don't provide that opportunity they'll do it themselves – and make noise doing it. In this article, Chris Quigley proposes that it is time to say hello to the era of "democratic consumerism".

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Exclusive Interview: NMK Meets Adam Boyden, President of Conduit

As organisations of all sizes engage in social media, New Media Knowledge’s Chris Lee caught up with one firm looking to help its clients gain more mindshare through browser-based applications.

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Viewpoint: Social Media and the Semantic Web

With social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward.

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Give Your Marketing a Nudge: Exclusive Interview with Nudge Social Media

According to research out this week more than a quarter of firms are heavily involved in social media and most intend to attribute more budget to the platform next year. New Media Knowledge caught up with Toby Beresford, commercial director of social media agency Nudge, to see what it’s working on and predictions for next year.

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eOffice adopts a strong social media strategy

Small and medium enterprises are discovering how to use social media to keep in touch with their clients and social networks, and an effective way of supporting easy communication with large number of people. eOffice is one of these companies, that has changed its way of communicating.

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The Things They Say: Managing Online Reputation

Managing the corporate reputation online has become a main focus for marketing managers. New Media Knowledge’s Chris Lee caught up with Vikki Chowney of new reputation management site Reputation Online to see what best practice firms should deploy to monitor their online reputation and respond to negative “buzz”.

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Social Reform: Case Study of the Liberal Democrats and New Media

When the Liberal Democrats wanted to engage more with constituents in the marginal seat of Hornsey and Wood Green in North London, it turned to new media to help promote its sitting MP, Lynne Featherstone.

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FrogspawnCreatives.com – Grow Together

In this article, Luke Bradford talks about one his last projects: FrogspawnCreatives.com. The website is a completely free to use interface which enables charities to find professionals working in the media willing to help those charities produce creative projects.

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Case Study: Wonderbra Leverages Social Media for Revamp

One of the most famous advertising campaigns of the nineties was the iconic “Hello Boys” series for Wonderbra. The 1993 billboard ad featuring model Eva Herzigova helped propel sales and was voted tenth in a “Poster of the Century” competition. Now the company is using social media in a new campaign.

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So Just what is Social Media?

Some of the most prominent practitioners of social media gathered at the Thistle Hotel in Marble Arch, London, on 12th November, for Social Media 09, a conference aimed at showcasing best practice in social media and generating debate amongst the industry. One thing that was certainly apparent was that the industry is still divided over what “social media” really means.

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Social Media 09 – An Overview

The Social Media conference on 12th November covered many interesting topics on social media. The format with many presenters and focusing mainly on case studies made this a dynamic event and gave a broad picture of the domain. New Media Knowledge was there to bring you the highlights of the event. This is the first article of a series that will explore the topics that were discussed during the conference.

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We Live in Public: Interview

The Sundance-winning documentary ‘We Live in Public’ is released next week, on 13th November. The documentary (http://www.dogwoof.com/films/weliveinpublic/), distributed by Dogwoof, looks at the impact of the Internet on society through the eyes of Internet pioneer and artist Josh Harris. He set up an experiment living in public for 100 days and transmitting his experiences and thoughts through the Internet. Josh Harris became a millionaire through his Internet business which created unique experiments to explore the impact of the Internet in our lives. And he has now moved on to become an artist who challenges our aesthetic and social concepts, provoking audacious discussions on the impact of the Internet.

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Local Affair: Can Rich Media Save Regional News?

The UK’s regional papers face a potentially bleak future, so what should they – and are they – doing to reverse their fortunes? Can new media provide the shot in the arm that they need? New Media Knowledge canvassed the thoughts of some in the know.

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All Change at BIMA: NMK Meets New Head

The British Interactive Media Association appointed a new chair and vice-chair in May to take the group forward. New Media Knowledge caught up with the group’s new head to see what direction he plans to take it.

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North and South: The UK Digital Media Divide

Recent research has highlighted a clear regional split across the UK in the use of online media as a business tool. New Media Knowledge spoke to some regional players from the four corners of the country to get a true reflection.

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Record Visits for UK Blog Sites

Nearly half of the UK’s online population visited at least one blog during August, according to a survey. Yet one recent report said blogging’s day has passed, so what’s the true reflection? New Media Knowledge spoke to three prominent bloggers for their take.

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Opinion: What Happens to Newspapers?

The University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject.

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What Happens to Newspapers?

With print circulations down and online advertising revenues not matching up to what has been lost in print formats, can the UK's newspapers weather the coming storm? Leading industry figures met at NMK's event on October 28, 2008 to debate the best way forward. Event chaired by Nico MacDonald.

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Tourism 2.0

African nations were urged this week to engage with new media to attract more visitors. New Media Knowledge looked for examples of new media success in the travel sector.

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Media Landscape vs. Media Ghetto

Katie Streten argues that even now, digital media is viewed as a poor relation to other media, but that digital professionals are partly to blame for this state of affairs.

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Approaching the Crossover

Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others.

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Winning the Vote on the Web

In the US presidential election, the Web has changed how candidates operate. Tim Hoang reports on how social media has influenced the race for President.

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Cartoon Safety

Concern over the child safety online remains a hot topic. According to Government child protection agency, the Child Exploitation and Online Protection Centre (CEOP), around one in four children who make friends online then go and meet them offline. Tim Hoang reports on a new initiative.

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Mobile Forecast

There are nearly four billion mobile phone handsets in use worldwide, roughly four times more than the number of computers. As handsets become more advanced, it seems an obvious route for operators to look at revenue streams other than voicecalls.

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Web TV on DVD

The success of web TV shows such as Bebo’s Kate Modern and Lonely Girl 15 has lead to a renewed interest in the industry. MySpace has just announced plans to distribute its own TV shows through television and DVD, as it seeks to broaden its reach away from the computer.

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Internet TV in the Mainstream

With Internet TV rising in popularity, it is no surprise to find that for many, the PC has become the second TV in many homes, according to new research by Internet video specialist Simply and media boutique Work Research.

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Most Senior Tech Execs Blog

The merits of business blogging are still widely debated amongst those that operate in the online space and their offline contemporaries. However, a new worldwide survey by Eurocom Worldwide, the global PR network, in association with UK member agency, Six Degrees, has found that the majority (53 per cent) of senior technology execs contribute to a blog.

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Americans Turn to Web for News

A survey has revealed that the American public is shunning traditional media such as newspapers and TV as their primary source of news. The Internet has become the main channel of information for nearly half (48 per cent) of Americans - an increase of 8 per cent from one year ago.

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Blu-Ray Wins High Definition War

Toshiba has announced that it will no longer develop, manufacture and market HD DVD players and recorders. Tim Hoang reports.

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Video or Audio

While many tout streaming video as the present and future of internet communications, podcasts continue to gain ground, with analysts predicting audiences to reach 65 million by 2012. Tim Hoang reports.

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Measuring Social Media - Or Not

The ability to measure the influence and reach of social media is seen by many as the Holy Grail of communications and marketing. Tim Hoang attended the Chinwag debate, Measuring Social Media.

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Sony Drops DRM

Sony BMG Music Entertainment has announced that it will now offer its songs without electronic copyright protection or digital rights management (DRM).

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UK Media Consumption: Report

A new independent report commissioned by financial service company Zurich has identified a number of key trends that are set to radically alter the way in which the media is consumed by the UK population.

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Comms in 2007

Ofcom’s annual report, The Communications Market 2007, weighs in at over 300 pages, and provides a comprehensive overview of television, radio and internet services.

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Media at the Tipping Point

Deloitte’s ‘State of Media Democracy’ survey shows a strong demand for user-generated content, but also considerable cause for celebration among traditional media producers.

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Content Still King

US trade body the Online Publisher’s Association has introduced new metrics to account for consumers’ behaviour online. Initial results show that content sites account for nearly half of consumers’ time, with that proportion rising on a monthly basis.

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Web for Speed; Print for Comfort

A poll conducted by AOP finds that readers prefer online publications to print for speed of access and convenience.

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Youth News

The New York Times recently reported that the young are forsaking newspapers in droves.

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Snakes and Ladders in Social Media

A poll commissioned by search agency Tamar shows how brands might win and lose on social media sites.

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Social Media Drives Procurement

The inexorable rise of social media and social networking sites continues apace, affecting purchasing decisions even within the disciplined confines of IT departments, according to a new report from IT Toolbox.

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NMK Forum: Dan Gillmor

Keynote speaker Dan Gillmor spoke on the subject of where we will find the next phase of journalism. His answer was that it was unlikely that this would be from existing media outlets.

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NMK Forum: Old Guard; New Tricks

The first panel of the day covered the ways in which established media players are working to capture some of the excitement that’s been generated around social media. Ian Delaney reports.

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Another Digital Divide

According to a feature in Marketing Week, the rise of online media is set to completely upstage traditional advertising - old news in some respects, but the changes to the structure of the industry that will accompany this change remain very uncertain.

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Multitasking the Media

New findings from BIGresearch - its Simultaneous Media Usage Study - suggest that marketers are facing what the company calls a 'new reality'. Ian Delaney checks through the figures.

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Shiny Happy People

NMK talks to Ashley Norris, founder and director of Shiny Media, about the company's 4.5mn VC investment, and what it means for Europe's biggest blog network.

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Teens Spurn Traditional Media

Teens are moving from magazines and television to online forms of communication and expression, according to research conducted by the makers of the Habbo virtual environment. Ian Delaney reports.

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Agency Launch Social Media Division

"Social media is where search was in 1998," says the CEO of Spannerworks, as they launch a social media services divsion and a guidebook you can download...

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Switching Channels

IBM’s End of Advertising research shows that UK consumers are more addicted to the web than to television. However, the influence of advertising on the internet appears to fall behind that of traditional channels.

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Content 2.0: Hello Social Media

Adriana Cronin-Lukas of the Big Blog Company put the rise of blogging and the networked world into context at Content 2.0 on 6th June 2006, exploring how individuals aggregate and pursue their interests through social media in ways that the neither superchannels like Google and AOL, nor mainstream media and brands can control...

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Media Player To Boost Holiday Sales

Streaming media is starting to enter the holiday market as French holiday specialist siblu holidays launch siblucinema, a bespoke media player available in English and French versions, to increase sales conversion online...

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New Statesman New Media Awards 2006

When digital technologies intersect with civic life, they can impact a small community or an entire nation. The New Statesman New Media Awards celebrate those UK new media projects that benefit society, government or democracy. You can post entries for the awards before 31st May 2006...

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Audacious Social Media Agency Launches

The online 'social media' revolution shaking up the worlds of marketing, public relations and mainstream media has prompted the launch of a new blogging, podcasting and v-casting communications agency...

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Sony's Brand Media Manager Released

In a move that demonstrates how critical digital asset mangagement is becoming for big corporations, Sony have repackaged their brand media manager as a commercial offering...

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Locative Media:Common Language

Pervasive mobile & located media are currently the subject of much research and public testing. So how do we develop a common language for this multidisciplinary field? Bristol-based experts Jon Dovey & Constance Fleuriot went looking for answers...

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Soho New Media: Older & Wiser?

01zero-0ne Creative Learning Lab joined forces with the CLP to explore the common issues of learning in the digital industry. Focusing on companies based in Soho, Suzel Pitty reviews their 2005 snapshot study...

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Not Just Media

Our vision of the future is dominated by technology, but Michael Nutley is concerned we're not considering technological glitches. Here he suggest why we need a different model of the future, and why the new media revolution is far from over...

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PR: UK Firms Ignore New Media

Lethargic adoption of new media technology is causing a communications crisis within UK based global organisations, according to independent new research published today by Vanson Bourne and Forbidden Technologies.

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Regulating Branded Media

The regulatory and ethical issues raised by the convergence of content and advertising in a multichannel environment.

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Motivating Talent

This workshop at Quest for Value 2000 focused on how to create a company structure and culture to motivate staff in digital media companies.

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