Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
moreSpending on online advertising is expected to represent 18% of all UK advertising spending in 2007 — more than double the percentage in the US or in any other European country. That’s according to new research from eMarketer.
moreDeciding on who you should sell to is one of the most important marketing decisions that you will ever make. Nigel Temple looks at market segmentation.
moreFinding new markets for your business should be a continuous process, in which conventional rules are challenged and change embraced.
morerow your creative business by developing your skills in the business development area.
moreIn a fluid economy and highly competitive market, it is increasingly important to find, win and keep business. This intense training course covers these three core areas and aims to help you be objective about assessing your business proposition, defining your best practice pitch procedure and developing your long-term relationship management methodology.
moreIdentify new opportunities and stay ahead of the competition. This evening seminar reveals why revising your business strategy and diversifying into new markets could provide the key to your company's success.
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