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Ad Growth and Change

Spending on online advertising is expected to represent 18% of all UK advertising spending in 2007 — more than double the percentage in the US or in any other European country. That’s according to new research from eMarketer.

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Market Segmentation

Deciding on who you should sell to is one of the most important marketing decisions that you will ever make. Nigel Temple looks at market segmentation.

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Spotting Market Opportunities

Finding new markets for your business should be a continuous process, in which conventional rules are challenged and change embraced.

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