Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
moreIf you want to improve your profitability you need to measure employee performance regularly, using effective standards of measurement, says Stern and Company.
moreMeasuring the effectiveness of interactive marketing: metrics to use, and evaluating their significance.
moreMeasuring Website Effectiveness is a workshop designed to give an appreciation of the principles of web channel measurement and analysis. This workshop will explore the different tools and services for measuring internet activity as well as providing a process for implementing an effective web measurement strategy.
moreMeasuring Website Effectiveness is a workshop designed to give an appreciation of the principles of web channel measurement and analysis. This workshop will explore the different tools and services for measuring internet activity as well as providing a process for implementing an effective web measurement strategy.
moreThis one-day course will give you a comprehensive grounding in a range of techniques for measuring the effectiveness of websites and interactive marketing campaigns, from web stat and log file analysis to market research, focus groups and end-to-end analysis.
moreThis one-day course will give you a comprehensive grounding in a range of techniques for measuring the effectiveness of websites and interactive marketing campaigns, from web stat and log file analysis to market research, focus groups and end-to-end analysis.
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