Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreHave you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online when you go to some sites? And frustrating, dull and downright annoying when you go elsewhere?
moreDo you need to write and create content for your organisation’s website but aren’t sure where to start? Perhaps you’ve created print materials in the past, but now need to understand how to translate those into readable content for a web audience?
moreWriting for games is an often-overlooked career path, but it’s a great opportunity for writers who want to flex their creative muscles. It can involve plot development, script-writing, copywriting, dialogue creation, project documentation, humour writing, characterisation and character development and a load of other elements that exercise a writer’s abilities.
moreWhat do you consider when you write copy? How to connect with the audience? How to achieve the outcomes you want to achieve?
moreThis intensive one-day course explains the role of copy (and the copywriter) in planning and executing an effective digital strategy. The course will introduce the key principles of copywriting for digital media, explaining the opportunities and restrictions of web, email and other channel opportunities.
moreThis course introduces the key principles of marketing copywriting for digital media, including web and email campaigns, and explains why good copywriting should extend to every element of every page of your website.
moreGood web writing is the simplest way to improve the effectiveness of a website and related digital communication. This intensive one-day course explains the role of copy (and the copywriter) in planning and executing an effective digital strategy.
moreThis course introduces the key principles of marketing copywriting for digital media, including web and email campaigns, and explains why good copywriting should extend to every element of every page of your website.
moreThis course introduces the key principles of marketing copywriting for digital media, including web and email campaigns, and explains why good copywriting should extend to every element of every page of your website.
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