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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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Content 2.0: The Invisible Culture

The habits of digital natives came under the spotlight at the Content 2.0 conference on 6th June 2006 when two teenagers took part in a discussion of their attitudes to and use of technologies in their everyday lives...

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