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Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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In the City 2005: The Digital High St
TuneTribe, Yahoo! Music, Playlouder, The Orchard and O2's former head of content examined the digital high street in this Interactive @ In The City 2005 session. Subscription versus downloads, filesharing, communities, trusted intermediaries and cross-platform challenges were explored and debated, reports Deirdre Molloy...
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