Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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Text, a Friend
A large percentage of ad media spend in UK comes from text links. Paul Coggins, executive sales director of zanox UK, explains the UK's love affair with the written word.
moreMIVA launches pay PayPerText With 118
Independent performance marketing network MIVA has announced the launch of TXT//AD, an innovative new Pay-Per-Text ad channel that allows advertisers to reach potential customers via SMS...
moreWriting effective ALT text
Simply inserting ALT text isn't necessarily enough to ensure accessible images - the text must also be effectively written. Find out how to achieve this...
moreWriting effective link text
Hypertext links are what connects web pages together and are at the very core of the Internet. As they're so important it's essential that your link text is effectively written and displayed - find out how.
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