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Business Brief: Video Advertising Looks to Future
Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreOnline Videos: Engaging your Users
Online video is big business nowadays. Websites dedicated to video like Youtube, BBC iPlayer and 4oD have taken off in a big way, and an increasing number of websites are introducing video content to keep users engaged.
moreSee YouTube in Court
The phenomenon of user generated content and social networking sites still sits awkwardly with legislation. As the Web 2.0 companies continue to work out how to best profit from their huge reach, there is still dispute as to who owns the content and data and what they are allowed to do with it.
moreBrief Encounter: Unruly Media
Wondered how hit viral videos from commercial brands manage to garner hundreds of thousands of views? One answer is quality, original content. Another part to the answer lies with the likes of Scott Button of viral seeding agency Unruly Media. An NMK exclusive interview.
moreMoney Rich Media
One of the growing concerns with the businesses looking to invest in the social media phenomenon is whether such sites can actually generate substantial revenue. The key to portals such as MySpace, Bebo and the like is that they are free and allow anyone to access content.
moreHalf Internet Users Visit Video-Sharing Sites
A Pew Internet & American Life Project report reveals how nearly half of Internet users have visited video-sharing sites such as YouTube.
moreYouTube 'beats' TV
Well, TV websites, that is. For the first time, during the week of February 17, the user-generated video-sharing site beat the combined traffic of all the television network websites, according to metrics company Hitwise.
moreThe YouTube Dilemma
The quest to work out how to make money from some of the most popular Web 2.0 properties continues with good and bad news for YouTube in a new poll.
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