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A Matter of Trust: User-Generated Reviews Sites in Focus
User-generated reviews sites are all the rage, enabling consumers to log on and leave their opinion on more or less anything from bars, to gadgets to whole towns and cities. New Media Knowledge wanted to know why they're so popular, can they be wholly trusted and what are the potential risks for users?
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More evidence that blogs and blogging are becoming a mainstream force in publishing with a poll published by We: Media showing that the majority of Americans (55 per cent) say that bloggers are important to the future of US media. Seventy-four per cent said that they believed citizen media will play a vital role.
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