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Search Party: Just How Can Marketers Keep Up With the Search Revolution?

It has been a busy couple of months in the search engine arena. With the main sites all adding upgrades and new players arriving on the scene. New Media Knowledge canvassed the market for advice on how digital marketers could possibly keep up.

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Search Party: Interview with Kevin Ryan

Organisations are predicted to spend an increasing share of their marketing budgets on search engine optimisation in 2009. But what are the new themes and issues that will tax organisations in their efforts to make the most of search?

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Money Saving Pay-per-Click Tips

If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…

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Search Dominates Advertising Online

Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer.

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Visibility in Search

The UK’s small and medium sized businesses are wasting an estimated £3bn investing in websites that are virtually invisible to search engines according to a new report. With nearly 70 per cent of the UK population online, Tim Hoang reports on whether UK firms are missing a potentially lucrative trick.

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The PageRank Debate

Google has altered its algorithms with a negative affect on the search rankings of many high profile sites. Google has confirmed that it is is downgrading the PageRank (PR) of any sites that seeks to improve its site ranking through mass link purchase. This has caused many rumblings in the blogosphere - with some questioning the worth of PR. Tim Hoang examines the debate.

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Keywords and Creativity

Ken McGaffin and Neil Davidson gave a great seminar here at NMK on the subject of Keyword Creativity. How understanding the way that people are searching for you - and your competitors - might inform what you create for them.

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Searching for marketing resolutions?

Daniel Jupp gives his top ten resolutions for search engine marketing in 2007

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