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With car buyers increasingly turning to the Web for their research, today’s customers are extraordinarily well informed. For John Bache, database & digital marketing manager at KiaMotors (UK) Ltd. this means the role of the manufacturer’s website is changing. Car companies must move beyond standard brochure-ware and catalogues and start provisioning original content that increases customer engagement and helps to inspire people to visit their local dealer.
moreGuy Walker put his two decades of industry experience into forming FindsYou.com, a new website which alerts sellers with suitable buyers through an alert system and enables them to initiate contact.
moreBeing able to compete online is a major area which small and medium-sized businesses in particular need advice. New Media Knowledge interviewed sales specialist Sean McPheat for some words of wisdom.
moreThere are a number of methods that can assist you in making better educated guesses when forecasting sales for your goods or service, explains Alan Gleeson...
moreIn broadband Britain we mistrust! That's the jist of a recent survey into online customer attitudes. On what grounds, and how can we turn browsers into buyers, asks Andrew Dunkerley?
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