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Business Brief: Best Practice for Banner Advertising
Figures out this month show that UK Web advertising grew by almost a fifth last year. With banner advertising forming a major part of the marketing mix, New Media Knowledge went in search of some best practice tips.
moreThe Attention Seekers
The latest in our Beers and Innovation series concerned the topic of attention. Is there less of it than ever? Is it a commodity? Do brands need to completely change their approach to consumers? Ian Delaney reports.
moreAttention Availability Disorder
The future of media will be dominated by attention availability disorder, the condition people suffer from when they can't begin to watch anything without feeling compelled to watch something else, says Michael Nutley...
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Beers and Innovation 8: The Attention Seekers (NMK)
The Attention Economy describes the way in which times have changed over the last three years. While the old world revolved around access to information, the new world recognises that the former audience's attention-span is scarce. At the same time, information is overloading them (and us) left, right and centre. Sixty-nine percent say they are interested in products that will help them skip or block marketing and advertising. Where can the attention seekers go next?
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