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Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
moreViral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems.
moreWhen skin cancer charity Skcin wanted to raise awareness of the dangers of irresponsible tanning among young people, it turned to a mix of new media and traditional PR to get its message across. New Media Knowledge took a closer look.
moreWondered how hit viral videos from commercial brands manage to garner hundreds of thousands of views? One answer is quality, original content. Another part to the answer lies with the likes of Scott Button of viral seeding agency Unruly Media. An NMK exclusive interview.
moreIt's time for those of us in viral marketing agencies to prominently take the lead and raise the stakes in the world's most pervasive advertising medium, says Graham Green.
moreEmail is a great tool to promote your viral marketing campaigns and if used correctly has the ability to exponentially grow your website traffic and potentially business, writes Andrew Azorbo .
moreQuiet Storm Films has launched a competition to find Britain's best new viral script or idea. The competition - Projectile - is open to applicants from all the creative industries. The brief is open and challenges competitors to submit a script or idea which otherwise would be impossible to get produced...
moreIn an imaginative foray into the terrain of branded content, digital marketing agency Kerb has developed a viral marketing game for easyMoney car insurance, in which rival insurance firms are hunted down by easyGroup owner Stelios...
moreThe BUAV (British Union for the Abolition of Vivisection) recently launched a light-hearted viral email designed to poke fun at pro-vivisectionists within the scientific community...
moreViral Marketing can do wonders for a new brand. And the truism that the goriest and funniest often wins has also been reaffirmed in the runaway success of email viral campaign for new clothing brand Alto...
moreNico Macdonald believes that 'viral marketing' is one of the most misused terms in the new media industry. Here he explains what viral marketing really is, and why it isn't just word-of-mouth...
moreJustin Kirby of DMC explores the business use and development of online viral marketing from a practitioner's point of view.
moreA one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.
moreRoll up, roll up to see Justin Kirby (a viral marketing fanatic) and Danny Meadows-Klue (who doesn't believe viral is a valid form of advertising) battle it out with the viral debate of the year! Ringmaster for this evening is Philip Smith of Revolution.
moreRoll up, roll up to see Justin Kirby (a viral marketing fanatic) and Danny Meadows-Klue (who doesn't believe viral is a valid form of advertising) battle it out with the viral debate of the year!
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