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Content tagged with: viral

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Viral Marketing: Does it still work?

Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.

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SMS and its role in viral marketing

Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems.

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Give Me Some Skcin: Skin Cancer Charity Boosts Awareness with Viral

When skin cancer charity Skcin wanted to raise awareness of the dangers of irresponsible tanning among young people, it turned to a mix of new media and traditional PR to get its message across. New Media Knowledge took a closer look.

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Brief Encounter: Unruly Media

Wondered how hit viral videos from commercial brands manage to garner hundreds of thousands of views? One answer is quality, original content. Another part to the answer lies with the likes of Scott Button of viral seeding agency Unruly Media. An NMK exclusive interview.

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Raising the Bar for Viral Marketing

It's time for those of us in viral marketing agencies to prominently take the lead and raise the stakes in the world's most pervasive advertising medium, says Graham Green.

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How To Use Email For Viral Marketing

Email is a great tool to promote your viral marketing campaigns and if used correctly has the ability to exponentially grow your website traffic and potentially business, writes Andrew Azorbo .

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Competition For UK's Best Viral Script

Quiet Storm Films has launched a competition to find Britain's best new viral script or idea. The competition - Projectile - is open to applicants from all the creative industries. The brief is open and challenges competitors to submit a script or idea which otherwise would be impossible to get produced...

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Branded Content & easyMoney Viral Game

In an imaginative foray into the terrain of branded content, digital marketing agency Kerb has developed a viral marketing game for easyMoney car insurance, in which rival insurance firms are hunted down by easyGroup owner Stelios...

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Animal Rights Gets Wry & Viral

The BUAV (British Union for the Abolition of Vivisection) recently launched a light-hearted viral email designed to poke fun at pro-vivisectionists within the scientific community...

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New Apparel Viral Goes Red Hot

Viral Marketing can do wonders for a new brand. And the truism that the goriest and funniest often wins has also been reaffirmed in the runaway success of email viral campaign for new clothing brand Alto...

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Viral Abuse

Nico Macdonald believes that 'viral marketing' is one of the most misused terms in the new media industry. Here he explains what viral marketing really is, and why it isn't just word-of-mouth...

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Online Viral Marketing

Justin Kirby of DMC explores the business use and development of online viral marketing from a practitioner's point of view.

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