Spotlight
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreLocation: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00
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A Friend for Feeds
FriendFeed is the latest social media tool on everyone's lips. Tim Hoang finds out why the latest doyen of the Web 2.0 world might have longer legs than others.
moreOnline Business Embraces 2.0 Trends
Online businesses are planning to enhance their online customer experience by integrating rich Internet enhancements, such as personalisation and user-generated content. Over half of those questioned expect to roll out new features within the next six months and 93 percent are set to incorporate the technology by next year.
morePersonalisation 2.0
Dr. Conleth O’Connell of Vignette Corporation discusses the changes that can and should come in advertising and marketing thanks to improved technology.
moreBusinesses Failing to Profit from Web 2.0
With web 2.0 apparently set to revolutionise the business world, new research has revealed that companies are not quite ready to take advantage of social media tools. Tim Hoang reports.
moreNMK Forum: The Upstarts
The second panel of the day concerned new internet start-ups, the prospects for their longevity and the difficulties faced by them.
moreNMK Forum: Jason Calacanis
The first keynote of the conference, Jason Calacanis, proclaimed that there is an environmental crisis on the Internet, and that SEO is responsible for it.
moreEuropean Web 2.0 Investment
Investment in European Web 2.0 companies has risen considerably over the last 12 months, according to research by Paul Fisher of First Capital.
moreWeb 2.0: Functionality For The People?
With more web products in public (and perpetual) beta, audiences and especially early adopters are being brought into the usability and design-testing process. But are they really the litmus test for what will fly given the often differing demands of the mass market, asks Michael Nutley...
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User Generated Content and Web 2.0 (Oxford)
With the rise of MySpace, YouTube and other Web 2.0 sites, traditional value chains are facing disruption. This disruption causes both threats and opportunities. This course is run through the University of Oxford, but is open to the general public
moreLocation: Department for Continuing Education, Rewley House, Oxford.
Price: £345.00
Web 2.0 Hip or Hype?
How much of Web 2.0 is real and how much is hype? What do publishers and societies need to know about Web 2.0? This update will explain the concepts behind Web 2.0 using real examples of how Web 2.0 technologies are currently being used by scholars, librarians and the broader commercial world.
moreLocation: Said Business School, Park End Street, Oxford OX1 1HP
Price: £180.00
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