US trade body the Online Publisher’s Association has introduced new metrics to account for consumers’ behaviour online. Initial results show that content sites account for nearly half of consumers’ time, with that proportion rising on a monthly basis.
Robin Daniels talks about the challenges to the ability of companies to retain customers when convergence comes around.
Scoopt, the world's first citizen journalism picture agency has launched ScooptWords, its blog syndication service. Now bloggers can sell their writing to the mainstream media and tag content with commercial or flexible licences...
Since we held this event on 8th November 2005, user generated content has ballooned in simple volume. But that includes the mainstream media's adoption of it, large-scale new arrivals like YouTube and small companies springing up with user-content as the cornerstone of a variety of experimental and innovative business models, reports Deirdre Molloy...
In an imaginative foray into the terrain of branded content, digital marketing agency Kerb has developed a viral marketing game for easyMoney car insurance, in which rival insurance firms are hunted down by easyGroup owner Stelios...
A new product from mobile media outfit Enpocket provides media companies and content publishers with a fast and competitive way to establish a revenue-generating mobile presence...
Creative media content company TLMH has entered the mobile entertainment industry with a new technology enabling people to get pictures of themselves seamlessly integrated into existing photographs or videos and sent to their mobiles...
User-generated content is to the fore again in the messaging service from VoxSurf, enabling fans to comment on England World Cup qualifiers in the 'Your Shout' video messaging trial launched by BBC Match of the Day...
On-demand models of content delivery require rights models that fit the new context. So what rights models look workable for the era of personalised media, asks Michael Nutley...
Writing for the web is totally different to writing for printed matter - find out how to write content for this medium with these eight guidelines.
Is paid-for content the only way? Dale Lovell charts the shifts in direction and opposing drivers in the debate over subscription-based content models...
How do I submit content to this website? These guidelines explain all...
Won Kim from Code4Design explains how Flash can do more than fancy designs by describing how to integrate a Flash animation with your content management system.
Elizabeth Varley on why knowing your readers' needs is the key to good content.
Television and digital media professionals discuss content management systems for convergent media.
Do you need to write and create content for your organisation’s website but aren’t sure where to start? Perhaps you’ve created print materials in the past, but now need to understand how to translate those into readable content for a web audience?
Co-creating, owning and controlling content to strengthen the emotional attachment between your consumer and your brand
How do brands captialise on this new trend and co-create content with their customers and where does user generated content and more personalisable services leave the role of editorial?
This, the first in a 3 part IPTV event series looks at content strategies for IPTV - what works and what doesn?t?
How user generated content and digital social networks are reshaping the value of content and challenging "professionally-produced" content - offline and on - is the focus of NMK's summer conference. The rise of the superchannels, new marketing techniques attuned to Content 2.0, the power of search and recommendation and the dynamics of folksonomy will be explored and debated on 6 June 2006...
While there's nothing new about branded content - the soap opera is the granpappy of it all, and sponsorship its near neighbour - it has taken on a new potency in the digital age. This event will explore the scope for branded content across digital platforms and its potential pitfalls...
Content Management systems have come down in price and industry standards mean publishers do not face being 'locked in' to a specific vendor and proprietary format.
"User generated content" (UGC) poses challenges to both broadcast and publishing media and to consumer brands. This event will look at how large-scale media players and brands - as well as newcomers in the digital sphere - are approaching the growing UGC phenomenon as a way to engage consumers and build relationships that gel with the C2B power dynamic ushered in by the digital age...
This conference examines ways in which organisations looking to migrate legacy content can do so as seamlessly as possible. The event demonstrates how to plan, design, implement, measure and maintain your content effectively when you migrate it from an existing system to another.
An evening seminar examining the importance of content management systems to the cross-platform production process. Produced in association with PACT, and sponsored by Movie Magic Web.
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