Despite early promise, a huge question mark facing social networks has been their ability to properly monetise both the huge amount of information they have on their members and their large reach. Although advertising spend on networks continues to grow, it only represents a small percentage of the overall Internet advertising budget. Tim Hoang reports on how social networks are looking to deliver for investors.
With the world currently facing an economic downturn, many are waiting for a second Web bubble to burst. What will come of the huge amount invested in social networks and what will the future landscape of the Web look like?
TLEO has launched its new web portal which has been designed by digital communications agency, Glass. Its aim is to encourage businesses to make better use of the London Metropolitan university’s resources.
With web 2.0 apparently set to revolutionise the business world, new research has revealed that companies are not quite ready to take advantage of social media tools. Tim Hoang reports.
Fantastic. Prince gave away his new CD for ‘free’ with a national newspaper, former Kinks frontman, Ray Davies, is soon to follow and Radiohead recently invited you, Joe Public, to decide precisely how much (or not), to pay for the digital release of their latest oeuvre, In Rainbows…
Ted Rheingold, the founder of the Dogster and Catster social sites for pet owners, advised delegates at the Future of Web Apps on the teething pains that attend turning a simple gimmick or tool on the web into a full-time job.
Imagine life with a steady flow of new client enquiries. Every month, interested decision makers make contact with you. They either come recommend by someone who knows you – or they have read your useful, helpful and interesting material. Before they even speak to you, they like what they have heard.
A survey from Webtrends shows that few businesses have embraced the ‘push-button publishing’ power of blogs and that email remains the number one marketing tool for firms on the Web.
Keynote speaker Nic Brisbourne addressed the topic ‘Web Business Models that Work’, introducing a number of ideas for monetising internet sites and services.
The second panel of the day concerned new internet start-ups, the prospects for their longevity and the difficulties faced by them.
After a business plan has been written, the next stage often involves pitching the plan to prospective investors. The following is a list of tips to maximise your chances of success when pitching to investors.
Business software providers IBM Lotus, SAP and Oracle have each announced the adoption of Web 2.0 features through new products and add-ons to their current offerings.
Consumers are increasingly looking for the experience of buying from a small business, not a global superbrand. A new venture answers the challenge by offering the customers the chance to participate in the creation of a new single malt whisky.
A strong business plan is essential to launching a new business. Andrew Gleeson offers his top ten resources in the UK to help you get it right...
The importance of business planning is widely documented; however, guidance as to what constitutes good business planning is less clearly defined. Alan Gleeson aims to redress that imbalance by describing 10 of the most common mistakes that occur in business plans...
For years the creative services industry has shielded its eyes to account management practices. But one thing is becoming increasingly apparent - client transparency is good for business, says Marcus Leathwood...
Momentum is building for delivery of news and other content by RSS. Mark Rogers looks at the workings and business potential of what some are calling the biggest thing since the invention of the web browser...
Expanding businesses in - and those hatching a plan to enter - the digital technology and design sectors have a new opportunity to raise investment capital, in the shape of this business plan competition...
Many business owners are too focused on today to give serious thought to tomorrow - especially a tomorrow in which they may not play a part. Stern and Company give the lowdown on how to plan for a future in which you don't feature.
Experience shows that following times of growth, a subsequent reversal in fortune can result in widespread business failures. One way of helping to avoid this is to make sure that your business is running efficiently and has good cashflow management procedures in place.
Charles Helliwell believes that managing the perfomance of any business is direct consequence of the personality it projects to its staff, customers, partners and shareholders.
Natasha Zlobec of Phage on why investment in good design can bring huge commercial benefits for your company.
Investors discuss funding and entrepreneurship in the digital media industries.
Advice on the process of generating new business, from identifying leads to convincing potential clients that yours is the right company for the job.
You want to re-write your business development strategy, and need practical dos and don'ts to improve new business wins and raise your company profile, but don't want to pay huge consultancy fees.... where do you begin?
Today, enthusiastic bloggers are dictating TV programming in Japan. In the US podcasters and videopodcasters are creating social advertising for major brands. Here in Europe, consumers who have always demanded quality and accountability from the brands they buy are influencing corporate decisions on the highest levels simply by publishing opinions about their likes and dislikes.
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Want to re-write your business development strategy? Need practical dos and don'ts to improve new business wins? Want to raise your company profile, but dont want to pay huge consultancy fees? NMK's unique Nirvana course is a chance for you to focus on building a better future... And, we are coming to the South West!
Hitwise will present research findings on the growth of blogs in the UK, how consumers are interacting with blogs.
New business is the lifeblood of agencies, ensuring not just growth but opportunities to develop new skills and expand your creativity. It is also one of the most difficult functions to do well...
Want to re-write your business development strategy? Need practical dos and donts to improve new business wins and raise your company profile, but dont want to pay huge consultancy fees? NMK's unique Nirvana course is a chance for you to focus on building a better future...
At Blogging4Business, top experts in the fields of marketing, media and blogging practitioners themselves will further clarify this bold new market.
Want to re-write your business development strategy? Need practical dos and donts to improve new business wins and raise your company profile, but dont want to pay huge consultancy fees? NMK's unique Nirvana course is a chance for you to focus on building a better future...
The secrets of successfuly marketing your business revealed. This evening event tells you how to promote your business to generate leads, bring in work and increase turnover.
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