Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
moreLocation: The Lukin, 4 Conway Street, London W1T 6BB
Price: £25.00
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Content tagged with: measuring
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Measuring Effectiveness
Measuring the effectiveness of interactive marketing: metrics to use, and evaluating their significance.
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Measuring the Success of Interactive Marketing
This evening seminar looks at how to measure the effectiveness of an interactive marketing campaign: what metrics should we be using, and how do you evaluate their significance to your campaign and business goals?
moreLocation: PSI
Price: £20.00
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