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SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

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Facebook showcases successes at TFM&A

The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.

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One Young World Global Youth study reveals the real-time generation

A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking.

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Has the Social Media Backlash Begun?

The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.

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Measure for Measure: Gauging the Impact of Social Media

Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.

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One Young World Summit: Using social media to support the engagement of young leaders

Over 1,000 young leaders will be converging in London on the 8th February to the One Young World summit, dubbed the Young Davos by some sections of the media, to discuss six global issues with world leaders ranging from Kofi Annan, Sir Bob Geldof, Nobel Laureate Muhammed Yunus and Oscar Morales, the founder of One Million Voices Against FARC and leader of the world’s largest anti-terror demonstration in history. See this article by Marian Salzman.

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Tearing Down the Walls

In this article, Dr. Elayne Coakes analyses the project Tearing Down the Walls, which draws upon a Web 2.0 infrastructure to provide an environment in which students develop applications in accordance with their needs. The project idea came from Roger James, Information Systems Director at the University of Westminster. He wondered what would happen if students were allowed to develop new applications for other students and maybe staff within the existing ‘garden walls’ of the university’s applications. The project is called internally TWOLER where the ‘LER’ stands for Lightweight Enterprise RSS and the ‘TWO’ for Web 2.0.

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Collective Intelligence, Semantic Systems and Social Media: The Bermuda Triangle?

The truly exponential growth of social media at the dawn of the 21st century, led to an overwhelming wealth of content which shifted the future challenge of new media technologies from ‘the wisdom of the crowd’ to harnessing ‘the madness of the masses’. It is not a coincidence that crowd and content filtering as well as understanding the conversations and structuring of social networks have become of paramount importance to businesses and the marketing of their products.

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SMS and its role in viral marketing

Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems.

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Alterian predicts a new decade of marketing trends

Drawing 2009 to a close and moving into 2010, it’s a time of reflection and looking toward the future of business, changing markets and adapting habits. The experts at Alterian who are immersed in the market and aware of changing consumer habits have been forecasting the marketing trends we’re likely to see over the next 12 months, highlighting the key aspects of the changing landscape. David Eldridge, CEO at Alterian, explains his perspective, also drawing from the insight of an extensive, global partner network which informs the company’s vision and focus.

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Enabling next generation, consistent multi-touchpoint customer engagement across New Media channels

Engagement with customers is becoming more and more fragmented across multiple touchpoints. During a normal day, consumers typically interact with a broad range of media, from radio, TV and newspapers, to digital interaction channels such as websites, mobile web on our phones and PDAs, set-top iTV boxes and gaming platforms, as well as social media such as Facebook and Twitter.

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ECRM and the Art of Customer Retention

Time was that marketers simply marketed. They told a story that engaged potential customers in their brands. They talked at people, hoping to attract, seduce and exploit. Retention was simply about delivering what was expected - not disappointing - and being consistent. In this article, Felix Velarde explains the relevance of data management and understanding segmentation to increase sales.

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Exclusive Interview: NMK talks affiliate marketing with Alicia Navarro of Skimlinks

Affiliate marketing has enjoyed a rapid rise in recent years as Web publishers seek to monetise their websites and advertisers look for more targeted ad campaigns. One of the rising stars of the affiliate marketing scene is London-based Skimlinks. New Media Knowledge's Chris Lee spoke to its CEO, Alicia Navarro.

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Are You Social? Unmasking the Social Media Gurus

Social media expenditure by big brands and small businesses alike is set to grow during 2010. With it comes a growing band of social media agencies, ‘experts’ and ‘gurus’, prompting cynicism from some quarters. New Media Knowledge’s Chris Lee caught up with one fast-growing agency to find out what they do.

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Trading Spaces: Exclusive Interview with BT Tradespace

Doing business via social networks is a hot topic at the moment, and the hottest place for small businesses right now is BT Tradespace. New Media Knowledge’s Chris Lee spoke to BT Tradespace’s general manager, Didier Liautaud, to see how far it has come as it approaches its third birthday.

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Virtual communities and the democratic debate: online discussions not always bring freedom of speech

Much has been discussed by academics and practitioners about the role of virtual communities in promoting open debate, and so improving the quality of public participation and underpinning democracy. However virtual communities do not necessarily have full freedom of speech.

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Psycho Killer: ‘Murderer’ Tweets Provide Insight into Twitter Habits

Bored of the same old regurgitated comments on microblogging site Twitter, one social media specialist decided to experiment in extreme tweeting. New Media Knowledge’s Chris Lee got under the skin of the notorious ‘dinner_guest’ murderer.

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Empower or lose power: A discussion on the age of democratic consumerism in modern business and politics

Getting feedback from your customers isn't enough anymore. Letting your staff have their say as a token gesture doesn't wash. Customers, employees, citizens don't just want to be heard, they want to be involved - or at least have the opportunity to be involved. And if you don't provide that opportunity they'll do it themselves – and make noise doing it. In this article, Chris Quigley proposes that it is time to say hello to the era of "democratic consumerism".

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Exclusive Interview: NMK Meets Adam Boyden, President of Conduit

As organisations of all sizes engage in social media, New Media Knowledge’s Chris Lee caught up with one firm looking to help its clients gain more mindshare through browser-based applications.

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Viewpoint: Social Media and the Semantic Web

With social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward.

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Give Your Marketing a Nudge: Exclusive Interview with Nudge Social Media

According to research out this week more than a quarter of firms are heavily involved in social media and most intend to attribute more budget to the platform next year. New Media Knowledge caught up with Toby Beresford, commercial director of social media agency Nudge, to see what it’s working on and predictions for next year.

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LinkedIn Celebrates Three Million UK Members

Business social networking site LinkedIn’s founder, Reid Hoffman, visited the UK last week to celebrate the site’s membership surpassing the three million mark in this country. New Media Knowledge’s Chris Lee went along to the party.

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eOffice adopts a strong social media strategy

Small and medium enterprises are discovering how to use social media to keep in touch with their clients and social networks, and an effective way of supporting easy communication with large number of people. eOffice is one of these companies, that has changed its way of communicating.

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The Things They Say: Managing Online Reputation

Managing the corporate reputation online has become a main focus for marketing managers. New Media Knowledge’s Chris Lee caught up with Vikki Chowney of new reputation management site Reputation Online to see what best practice firms should deploy to monitor their online reputation and respond to negative “buzz”.

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Social Reform: Case Study of the Liberal Democrats and New Media

When the Liberal Democrats wanted to engage more with constituents in the marginal seat of Hornsey and Wood Green in North London, it turned to new media to help promote its sitting MP, Lynne Featherstone.

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FrogspawnCreatives.com – Grow Together

In this article, Luke Bradford talks about one his last projects: FrogspawnCreatives.com. The website is a completely free to use interface which enables charities to find professionals working in the media willing to help those charities produce creative projects.

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Case Study: Wonderbra Leverages Social Media for Revamp

One of the most famous advertising campaigns of the nineties was the iconic “Hello Boys” series for Wonderbra. The 1993 billboard ad featuring model Eva Herzigova helped propel sales and was voted tenth in a “Poster of the Century” competition. Now the company is using social media in a new campaign.

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So Just what is Social Media?

Some of the most prominent practitioners of social media gathered at the Thistle Hotel in Marble Arch, London, on 12th November, for Social Media 09, a conference aimed at showcasing best practice in social media and generating debate amongst the industry. One thing that was certainly apparent was that the industry is still divided over what “social media” really means.

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Social Media 09 – An Overview

The Social Media conference on 12th November covered many interesting topics on social media. The format with many presenters and focusing mainly on case studies made this a dynamic event and gave a broad picture of the domain. New Media Knowledge was there to bring you the highlights of the event. This is the first article of a series that will explore the topics that were discussed during the conference.

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We Live in Public: Interview

The Sundance-winning documentary ‘We Live in Public’ is released next week, on 13th November. The documentary (http://www.dogwoof.com/films/weliveinpublic/), distributed by Dogwoof, looks at the impact of the Internet on society through the eyes of Internet pioneer and artist Josh Harris. He set up an experiment living in public for 100 days and transmitting his experiences and thoughts through the Internet. Josh Harris became a millionaire through his Internet business which created unique experiments to explore the impact of the Internet in our lives. And he has now moved on to become an artist who challenges our aesthetic and social concepts, provoking audacious discussions on the impact of the Internet.

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Club Class: Mobile Gaming Goes Multi-Player

With the mobile gaming market expected to almost double in size in the next four years, New Media Knowledge caught up with one of the industry’s leading protagonists to talk about multi-player gaming and advertising developments in the mobile space.

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Straight from the Horsesmouth

When so much talk in the Web 2.0 world is centred around the business of making money, New Media Knowledge talked to the founder of one ‘pro-social’ network, for which the net benefit of the public is core to its ethos.

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Tourism 2.0

African nations were urged this week to engage with new media to attract more visitors. New Media Knowledge looked for examples of new media success in the travel sector.

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Social Network Counters Malaria

Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it.

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Advertising on Social Networks Ineffective

New research into the effectiveness of different advertising mediums has revealed that advertising on social networks has had very little impact on consumers so far.

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Social Networking in the UK

Ofcom has revealed the findings of its research into the effect of social networks on British lives. Tim Hoang reports.

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Facebook Offers Chat

Facebook has officially launched its new chat application for the members of the social network.

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Social Network Privacy Fears Exaggerated

Despite the initial clamour, and concern, about employers using social networking sites to aid recruitment, new research has shown that three in four employers actually avoid using the likes of Facebook when sizing up potential candidates.

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Most Senior Tech Execs Blog

The merits of business blogging are still widely debated amongst those that operate in the online space and their offline contemporaries. However, a new worldwide survey by Eurocom Worldwide, the global PR network, in association with UK member agency, Six Degrees, has found that the majority (53 per cent) of senior technology execs contribute to a blog.

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(MySpace) Odyssey

One of the most recent success stories in the movie industry was The Blair Witch Project. With a miniscule budget, the then unknown horror film used the Internet to promote itself. The film fuelled its own rumours as to its origins – with questions raised as to its authenticity. The Blair Witch Project went on to make $248 million worldwide at a cost of only $50,000.

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AOL Acquires Bebo

Following several months of negotiations, AOL are set to enter an agreement to acquire social networking site Bebo for $850 million.

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Measuring Social Media - Or Not

The ability to measure the influence and reach of social media is seen by many as the Holy Grail of communications and marketing. Tim Hoang attended the Chinwag debate, Measuring Social Media.

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A Generation of PRs will Die

The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event.

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The Network Wars

The lines have been drawn in the social networking realm, as both Facebook and MySpace announce plans for their new advertising platform that uses the information the social networking sites have on their members. Tim Hoang reports.

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FOWA: Building a Community

Matthew Haughey of Metafilter talked about the lessons he'd learned about looking after online communities through running the site since it was founded in 1999. The site started as a fairly simple, multi-user weblog where bloggers could trade links. Today, it has developed into a location with 4mn visitors a month, serving 12mn pages.

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Social Media Drives Procurement

The inexorable rise of social media and social networking sites continues apace, affecting purchasing decisions even within the disciplined confines of IT departments, according to a new report from IT Toolbox.

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NMK Forum: Jyri Engeström

Our final keynote, Jyri Engeström, spoke on the topic of ‘The Social Mobile Web’ and offered key principles for building a web service that works.

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Social Networking and Brands

At yesterday's Blogging4Business conference, Microsoft's EMEA Business Planning and Development Director for Advertising, Michael Steckler, described who uses social networks and why.

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Social by design

The sell-out event, Beers & Innovation 6: Social by Design, took place on 14 November 2006. Large numbers gathered to discuss social software design, development and innovation and, of course, to drink beer. Elena Egawhary reports

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Social networks: why all the fuss?

Suddenly, everyone wants a social network. From Dr Martens shoes and radio station Heart to FHM and fragrance group Coty Prestige, they all want in. What's going on? Any what makes these social networking sites so different to the likes of Geocities from over six years ago? Michael Nutley, explains why big brands are getting so worried

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Agency Launch Social Media Division

"Social media is where search was in 1998," says the CEO of Spannerworks, as they launch a social media services divsion and a guidebook you can download...

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Content 2.0: The Future Of Web Search

Yahoo's Vice President of Product Strategy Bradley Horowitz explored the issues around search and shared his vision of social search and its potential with the audience at Content 2.0 on 6th June 2006...

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Content 2.0: Hello Social Media

Adriana Cronin-Lukas of the Big Blog Company put the rise of blogging and the networked world into context at Content 2.0 on 6th June 2006, exploring how individuals aggregate and pursue their interests through social media in ways that the neither superchannels like Google and AOL, nor mainstream media and brands can control...

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Social Tapestries Release Atlas Book

The Social Tapestries initiative of the Urban Tapestries project has unveiled the latest incarnation of its work - a new publication titled 'An Atlas of Enquiry' which traces the landscape and outcomes of their recent projects...

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Audacious Social Media Agency Launches

The online 'social media' revolution shaking up the worlds of marketing, public relations and mainstream media has prompted the launch of a new blogging, podcasting and v-casting communications agency...

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