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Facebook showcases successes at TFM&A
The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
moreOne Young World Global Youth study reveals the real-time generation
A research elaborated by YouGovStone and http://www.oneyoungworld.com
Has the Social Media Backlash Begun?
The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.
moreMeasure for Measure: Gauging the Impact of Social Media
Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.
moreOne Young World Summit: Using social media to support the engagement of young leaders
Over 1,000 young leaders will be converging in London on the 8th February to the One Young World summit, dubbed the Young Davos by some sections of the media, to discuss six global issues with world leaders ranging from Kofi Annan, Sir Bob Geldof, Nobel Laureate Muhammed Yunus and Oscar Morales, the founder of One Million Voices Against FARC and leader of the world’s largest anti-terror demonstration in history. See this article by Marian Salzman.
moreTearing Down the Walls
In this article, Dr. Elayne Coakes analyses the project Tearing Down the Walls, which draws upon a Web 2.0 infrastructure to provide an environment in which students develop applications in accordance with their needs. The project idea came from Roger James, Information Systems Director at the University of Westminster. He wondered what would happen if students were allowed to develop new applications for other students and maybe staff within the existing ‘garden walls’ of the university’s applications. The project is called internally TWOLER where the ‘LER’ stands for Lightweight Enterprise RSS and the ‘TWO’ for Web 2.0.
moreCollective Intelligence, Semantic Systems and Social Media: The Bermuda Triangle?
The truly exponential growth of social media at the dawn of the 21st century, led to an overwhelming wealth of content which shifted the future challenge of new media technologies from ‘the wisdom of the crowd’ to harnessing ‘the madness of the masses’. It is not a coincidence that crowd and content filtering as well as understanding the conversations and structuring of social networks have become of paramount importance to businesses and the marketing of their products.
moreSMS and its role in viral marketing
Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems.
moreAlterian predicts a new decade of marketing trends
Drawing 2009 to a close and moving into 2010, it’s a time of reflection and looking toward the future of business, changing markets and adapting habits. The experts at Alterian who are immersed in the market and aware of changing consumer habits have been forecasting the marketing trends we’re likely to see over the next 12 months, highlighting the key aspects of the changing landscape. David Eldridge, CEO at Alterian, explains his perspective, also drawing from the insight of an extensive, global partner network which informs the company’s vision and focus.
moreEnabling next generation, consistent multi-touchpoint customer engagement across New Media channels
Engagement with customers is becoming more and more fragmented across multiple touchpoints. During a normal day, consumers typically interact with a broad range of media, from radio, TV and newspapers, to digital interaction channels such as websites, mobile web on our phones and PDAs, set-top iTV boxes and gaming platforms, as well as social media such as Facebook and Twitter.
moreECRM and the Art of Customer Retention
Time was that marketers simply marketed. They told a story that engaged potential customers in their brands. They talked at people, hoping to attract, seduce and exploit. Retention was simply about delivering what was expected - not disappointing - and being consistent. In this article, Felix Velarde explains the relevance of data management and understanding segmentation to increase sales.
moreExclusive Interview: NMK talks affiliate marketing with Alicia Navarro of Skimlinks
Affiliate marketing has enjoyed a rapid rise in recent years as Web publishers seek to monetise their websites and advertisers look for more targeted ad campaigns. One of the rising stars of the affiliate marketing scene is London-based Skimlinks. New Media Knowledge's Chris Lee spoke to its CEO, Alicia Navarro.
moreAre You Social? Unmasking the Social Media Gurus
Social media expenditure by big brands and small businesses alike is set to grow during 2010. With it comes a growing band of social media agencies, ‘experts’ and ‘gurus’, prompting cynicism from some quarters. New Media Knowledge’s Chris Lee caught up with one fast-growing agency to find out what they do.
moreTrading Spaces: Exclusive Interview with BT Tradespace
Doing business via social networks is a hot topic at the moment, and the hottest place for small businesses right now is BT Tradespace. New Media Knowledge’s Chris Lee spoke to BT Tradespace’s general manager, Didier Liautaud, to see how far it has come as it approaches its third birthday.
moreVirtual communities and the democratic debate: online discussions not always bring freedom of speech
Much has been discussed by academics and practitioners about the role of virtual communities in promoting open debate, and so improving the quality of public participation and underpinning democracy. However virtual communities do not necessarily have full freedom of speech.
morePsycho Killer: ‘Murderer’ Tweets Provide Insight into Twitter Habits
Bored of the same old regurgitated comments on microblogging site Twitter, one social media specialist decided to experiment in extreme tweeting. New Media Knowledge’s Chris Lee got under the skin of the notorious ‘dinner_guest’ murderer.
moreEmpower or lose power: A discussion on the age of democratic consumerism in modern business and politics
Getting feedback from your customers isn't enough anymore. Letting your staff have their say as a token gesture doesn't wash. Customers, employees, citizens don't just want to be heard, they want to be involved - or at least have the opportunity to be involved. And if you don't provide that opportunity they'll do it themselves – and make noise doing it. In this article, Chris Quigley proposes that it is time to say hello to the era of "democratic consumerism".
moreExclusive Interview: NMK Meets Adam Boyden, President of Conduit
As organisations of all sizes engage in social media, New Media Knowledge’s Chris Lee caught up with one firm looking to help its clients gain more mindshare through browser-based applications.
moreViewpoint: Social Media and the Semantic Web
With social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward.
moreGive Your Marketing a Nudge: Exclusive Interview with Nudge Social Media
According to research out this week more than a quarter of firms are heavily involved in social media and most intend to attribute more budget to the platform next year. New Media Knowledge caught up with Toby Beresford, commercial director of social media agency Nudge, to see what it’s working on and predictions for next year.
moreLinkedIn Celebrates Three Million UK Members
Business social networking site LinkedIn’s founder, Reid Hoffman, visited the UK last week to celebrate the site’s membership surpassing the three million mark in this country. New Media Knowledge’s Chris Lee went along to the party.
moreeOffice adopts a strong social media strategy
Small and medium enterprises are discovering how to use social media to keep in touch with their clients and social networks, and an effective way of supporting easy communication with large number of people. eOffice is one of these companies, that has changed its way of communicating.
moreThe Things They Say: Managing Online Reputation
Managing the corporate reputation online has become a main focus for marketing managers. New Media Knowledge’s Chris Lee caught up with Vikki Chowney of new reputation management site Reputation Online to see what best practice firms should deploy to monitor their online reputation and respond to negative “buzz”.
moreSocial Reform: Case Study of the Liberal Democrats and New Media
When the Liberal Democrats wanted to engage more with constituents in the marginal seat of Hornsey and Wood Green in North London, it turned to new media to help promote its sitting MP, Lynne Featherstone.
moreFrogspawnCreatives.com – Grow Together
In this article, Luke Bradford talks about one his last projects: FrogspawnCreatives.com. The website is a completely free to use interface which enables charities to find professionals working in the media willing to help those charities produce creative projects.
moreCase Study: Wonderbra Leverages Social Media for Revamp
One of the most famous advertising campaigns of the nineties was the iconic “Hello Boys” series for Wonderbra. The 1993 billboard ad featuring model Eva Herzigova helped propel sales and was voted tenth in a “Poster of the Century” competition. Now the company is using social media in a new campaign.
moreSo Just what is Social Media?
Some of the most prominent practitioners of social media gathered at the Thistle Hotel in Marble Arch, London, on 12th November, for Social Media 09, a conference aimed at showcasing best practice in social media and generating debate amongst the industry. One thing that was certainly apparent was that the industry is still divided over what “social media” really means.
moreSocial Media 09 – An Overview
The Social Media conference on 12th November covered many interesting topics on social media. The format with many presenters and focusing mainly on case studies made this a dynamic event and gave a broad picture of the domain. New Media Knowledge was there to bring you the highlights of the event. This is the first article of a series that will explore the topics that were discussed during the conference.
moreWe Live in Public: Interview
The Sundance-winning documentary ‘We Live in Public’ is released next week, on 13th November. The documentary (http://www.dogwoof.com/films/weliveinpublic/), distributed by Dogwoof, looks at the impact of the Internet on society through the eyes of Internet pioneer and artist Josh Harris. He set up an experiment living in public for 100 days and transmitting his experiences and thoughts through the Internet. Josh Harris became a millionaire through his Internet business which created unique experiments to explore the impact of the Internet in our lives. And he has now moved on to become an artist who challenges our aesthetic and social concepts, provoking audacious discussions on the impact of the Internet.
moreClub Class: Mobile Gaming Goes Multi-Player
With the mobile gaming market expected to almost double in size in the next four years, New Media Knowledge caught up with one of the industry’s leading protagonists to talk about multi-player gaming and advertising developments in the mobile space.
moreStraight from the Horsesmouth
When so much talk in the Web 2.0 world is centred around the business of making money, New Media Knowledge talked to the founder of one ‘pro-social’ network, for which the net benefit of the public is core to its ethos.
moreTourism 2.0
African nations were urged this week to engage with new media to attract more visitors. New Media Knowledge looked for examples of new media success in the travel sector.
moreSocial Network Counters Malaria
Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it.
moreAdvertising on Social Networks Ineffective
New research into the effectiveness of different advertising mediums has revealed that advertising on social networks has had very little impact on consumers so far.
moreSocial Networking in the UK
Ofcom has revealed the findings of its research into the effect of social networks on British lives. Tim Hoang reports.
moreFacebook Offers Chat
Facebook has officially launched its new chat application for the members of the social network.
moreSocial Network Privacy Fears Exaggerated
Despite the initial clamour, and concern, about employers using social networking sites to aid recruitment, new research has shown that three in four employers actually avoid using the likes of Facebook when sizing up potential candidates.
moreMost Senior Tech Execs Blog
The merits of business blogging are still widely debated amongst those that operate in the online space and their offline contemporaries. However, a new worldwide survey by Eurocom Worldwide, the global PR network, in association with UK member agency, Six Degrees, has found that the majority (53 per cent) of senior technology execs contribute to a blog.
more(MySpace) Odyssey
One of the most recent success stories in the movie industry was The Blair Witch Project. With a miniscule budget, the then unknown horror film used the Internet to promote itself. The film fuelled its own rumours as to its origins – with questions raised as to its authenticity. The Blair Witch Project went on to make $248 million worldwide at a cost of only $50,000.
moreAOL Acquires Bebo
Following several months of negotiations, AOL are set to enter an agreement to acquire social networking site Bebo for $850 million.
moreMeasuring Social Media - Or Not
The ability to measure the influence and reach of social media is seen by many as the Holy Grail of communications and marketing. Tim Hoang attended the Chinwag debate, Measuring Social Media.
moreA Generation of PRs will Die
The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event.
moreThe Network Wars
The lines have been drawn in the social networking realm, as both Facebook and MySpace announce plans for their new advertising platform that uses the information the social networking sites have on their members. Tim Hoang reports.
moreFOWA: Building a Community
Matthew Haughey of Metafilter talked about the lessons he'd learned about looking after online communities through running the site since it was founded in 1999. The site started as a fairly simple, multi-user weblog where bloggers could trade links. Today, it has developed into a location with 4mn visitors a month, serving 12mn pages.
moreSocial Media Drives Procurement
The inexorable rise of social media and social networking sites continues apace, affecting purchasing decisions even within the disciplined confines of IT departments, according to a new report from IT Toolbox.
moreNMK Forum: Jyri Engeström
Our final keynote, Jyri Engeström, spoke on the topic of ‘The Social Mobile Web’ and offered key principles for building a web service that works.
moreSocial Networking and Brands
At yesterday's Blogging4Business conference, Microsoft's EMEA Business Planning and Development Director for Advertising, Michael Steckler, described who uses social networks and why.
moreSocial by design
The sell-out event, Beers & Innovation 6: Social by Design, took place on 14 November 2006. Large numbers gathered to discuss social software design, development and innovation and, of course, to drink beer. Elena Egawhary reports
moreSocial networks: why all the fuss?
Suddenly, everyone wants a social network. From Dr Martens shoes and radio station Heart to FHM and fragrance group Coty Prestige, they all want in. What's going on? Any what makes these social networking sites so different to the likes of Geocities from over six years ago? Michael Nutley, explains why big brands are getting so worried
moreAgency Launch Social Media Division
"Social media is where search was in 1998," says the CEO of Spannerworks, as they launch a social media services divsion and a guidebook you can download...
moreContent 2.0: The Future Of Web Search
Yahoo's Vice President of Product Strategy Bradley Horowitz explored the issues around search and shared his vision of social search and its potential with the audience at Content 2.0 on 6th June 2006...
moreContent 2.0: Hello Social Media
Adriana Cronin-Lukas of the Big Blog Company put the rise of blogging and the networked world into context at Content 2.0 on 6th June 2006, exploring how individuals aggregate and pursue their interests through social media in ways that the neither superchannels like Google and AOL, nor mainstream media and brands can control...
moreSocial Tapestries Release Atlas Book
The Social Tapestries initiative of the Urban Tapestries project has unveiled the latest incarnation of its work - a new publication titled 'An Atlas of Enquiry' which traces the landscape and outcomes of their recent projects...
moreAudacious Social Media Agency Launches
The online 'social media' revolution shaking up the worlds of marketing, public relations and mainstream media has prompted the launch of a new blogging, podcasting and v-casting communications agency...
moreTagged events
Location: Santa Clara Convention Centre, California
Price: £850.00
Social Media for Business
A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.
moreLocation: University of Westminster
Price: £175.00
Beers & Innovation 12: Clients in the Wild
The twelfth session in our evening discussion and networking series turns to innovation in PR. In a world where consumers are making up their own minds about the worth of companies, products and services, how has PR changed?
moreLocation: The CC Club, The Trocadero, London
Price: £25.00
Beers & Innovation 12: Clients in the Wild
The twelfth session in our evening discussion and networking series turns to innovation in PR. In a world where consumers are making up their own minds about the worth of companies, products and services, how has PR changed?
moreLocation: The CC Club, The Trocadero, London
Price: £25.00
Beers & Innovation 6: Social By Design (NMK)
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to the sixth Beers & Innovation night to explore design, development and innovation in social software. Hear from practitioners and experts in the field and have your say on the issues...
moreLocation: Albannach, 66 Trafagar Square, London WC2N 5DS.
Price: £15.00
Our Social World
Why don?t British businesses blog? This conference explores enabling conversations with your customers and users by learning about web logs and related applications.
moreLocation: The Moller Centre, Churchill College, Cambridge
Price: £250.00
Exploiting Social Networking in Organisations
The 5th Gurteen Knowledge Conference looks at Social Networking, Social Networks, Social Network Analysis and Social Network Tools. It not only provides an introduction to these concepts but takes a look at them from a practical viewpoint and how social networking can be applied and exploited within organizations.
moreLocation: Novotel London West, Hammersmith
Price: £325.00
Selling Social Software
This evening seminar will chart the rise of social software and examine how these technologies might be employed in a commercial and business context.
moreLocation: PSI Conference Centre
Price: £20.00
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