Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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MIVA launches pay PayPerText With 118
Independent performance marketing network MIVA has announced the launch of TXT//AD, an innovative new Pay-Per-Text ad channel that allows advertisers to reach potential customers via SMS...
moreBig Media Players Embrace Pay Per Call
MIVA, the leading independent Performance Marketing Network, has announced three major media groups among the first round of its "Pay-Per-Call" partners...
moreShifting Consumers from P2P to Paid
Pricing is currently not the barrier to consumers starting to download legally or abandoning P2Ps. Consumers not feeling they are valued or getting value for money is. Can litigation help redress the balance, asks Eamonn Forde...
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