Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreDigital is finally out of the ghetto. But how can you play to and demonstrate its strengths strategically? Leading agency AKQA outline the 10 Commandments of Digital Strategy in a series of articles for NMK and have launched a blog to discuss the issues...
moreWeb analytics is to the internet what words are to a novel - you can't have one without the other for it to be taken seriously. If you're new to measuring websites this introduction by WebAbacus can help...
moreA general introduction to project management, this course examines the role of the project manager, the structure of a project and the project team. The concept of planning-as-projection and the use of risk analysis and management as a forecasting method are also covered.
moreA general introduction to project management this course examines the role of the project manager, the structure of a project and the project team. The concept of planning-as-projection and the use of risk analysis and management as a forecasting method are also covered.
moreThis one-day course provides a comprehensive introduction to the principles of online marketing. Drawing extensively upon case studies and examples to illustrate principles and lessons, it highlights what can be achieved through well planned and delivered campaigns...
moreThis one-day course will provide a detailed overview of the principles and practice of e-marketing, including online advertising, email marketing, understanding online customers, analysis and measurement, and integrated campaigns.
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