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Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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Content tagged with: p2p
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Virgin Partners BPI in Anti-Piracy Initiative
Virgin Media will write to thousands of customers informing them of that they are breaking the law if they download unlicensed content. Customer accounts which appear to have been used to distribute music in breach of copyright will receive separate letters from Virgin Media and the BPI. However, both emphasised that customer names and addresses would not be disclosed to the BPI and that the campaign is educational not aggressive.
moreSky Broadband Downloads Powered By P2P
Sky and ioko, the York-based specialist in digital and on-demand media, announced on 10th January the launch of Sky by broadband. And notably, the whole system is underpinned by peer-to-peer distribution...
moreP2P System Set To Power European VoD
Europe's first secure peer-to-peer Video-on-Demand system is about to be delivered thanks to UK-based ioko and its US partner Kontiki. Coming soon on Sky, the service marks a step forward on several fronts...
moreShifting Consumers from P2P to Paid
Pricing is currently not the barrier to consumers starting to download legally or abandoning P2Ps. Consumers not feeling they are valued or getting value for money is. Can litigation help redress the balance, asks Eamonn Forde...
moreP2P Users Buying Blackout Week
From 24-30 April P2P campaigners have called a worldwide entertainment buying blackout, a move symbolic of the level of consumer P2P assimilation on collision course with an as yet immovable officialdom. Until they adapt, traditional business models will be eroded...
moreTagged events
PR and P2P - The Perfect Anti Piracy Pitch
MusicAlly is bringing together some of the country's most senior communications experts to offer their insight into the music industry's file sharing problem - to help the business get across its point in a fresh, innovative and credible way
moreLocation: Guardian Newsroom
Price: £45.00
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