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Content tagged with: brands

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AskJeeves.com Brings Back the Butler

Ask.com has reverted to its original brand – AskJeeves.com – in the UK, just three years after the iconic butler was dropped by the search engine. New Media Knowledge’s Chris Lee caught up with AskJeeves to find out why.

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Brands Meet Blogs

At the Shiny Media Blogs and Brands seminar on Friday 6th July, Helen Nowicka of Shiny Red unveiled the results of some new research into the attitudes and behaviours of online audiences.

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The Online Brand Wagon

Research conducted by Immediate Future shows the “top brands” as perceived online and offline constitute two very different hierarchies.

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Social Networking and Brands

At yesterday's Blogging4Business conference, Microsoft's EMEA Business Planning and Development Director for Advertising, Michael Steckler, described who uses social networks and why.

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Content 2.0: Can Brands Be Trusted?

Content 2.0's head-to-head debate on June 6th 2006 saw influential thinkers and strategists on marketing and branding Alan Moore and Shel Isreal discuss the reasons for brand mistrust and explore possible solutions...

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Study Into Bloggers' Power Over Brands

'Dell Hell' blogs have measurable, long-term negative impact on Dell's reputation says the UK's first scientific evaluation of bloggers' influence on corporate reputation...

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Discount Luxury Brand Site Hits UK

In the lastest incarnation of what Trendwatching have termed "massculsivity" a well-stocked new online shopping centre for luxury brands at discount prices is coming to these shores...

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Brands In The New Consumer Era

The way software mediates between us and the information we use has paved the way for a new consumer mindset. Luckily, notes Michael Nutley, interactive media is also the principal delivery platform for the added value customers are expecting...

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Vox Pop: Brands and Strategies

Do you think a brand without an online advertising strategy harms its reputation with consumers? The first of our fortnightly vox pops explores this question...

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