The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
moreThe Sundance-winning documentary ‘We Live in Public’ is released next week, on 13th November. The documentary (http://www.dogwoof.com/films/weliveinpublic/), distributed by Dogwoof, looks at the impact of the Internet on society through the eyes of Internet pioneer and artist Josh Harris. He set up an experiment living in public for 100 days and transmitting his experiences and thoughts through the Internet. Josh Harris became a millionaire through his Internet business which created unique experiments to explore the impact of the Internet in our lives. And he has now moved on to become an artist who challenges our aesthetic and social concepts, provoking audacious discussions on the impact of the Internet.
morePrivacy and identity protection online is of constant concern to Internet users. New Media Knowledge spoke to Dr. Ian Brown of the Oxford Internet Institute to get his diagnosis on the state of Internet privacy in the UK today.
moreRichard Greenhalgh, Managing Director of EHS Brann Discovery, discusses the growing need to put data governance at the heart of business strategy.
moreAs more and more consumers access the Web via mobile devices, fears have arisen about user privacy on mobile devices. New Media Knowledge looks at a storm brewing in the US which could have implications here.
moreInternet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.
moreGoogle Maps is an ingenious product and much like Google Earth satisfied many curious minds on a lunch break. With Google Street View, however, the reception has not been so positive. The ability to view locations as if we driving through them has come under fire over privacy issues.
moreIn February this year it was reported that China had overtaken America to become the world's biggest Internet market. With 221 million Web users, it is little wonder that more companies are looking to expand their offering in the country.
moreThe phenomenon of user generated content and social networking sites still sits awkwardly with legislation. As the Web 2.0 companies continue to work out how to best profit from their huge reach, there is still dispute as to who owns the content and data and what they are allowed to do with it.
moreWith the Phorm trials currently making headlines, it is no surprise to find that the issue of web privacy is once again a key concern for many web users.
moreA year on from the introduction of the PEC Regulations, businesses understand they usually need customer consent to send marketing messages. But, say Briffa, inconsistencies between the Regulations and the CAP Code have caused confusion...
moreBehavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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