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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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We Live in Public: Interview

The Sundance-winning documentary ‘We Live in Public’ is released next week, on 13th November. The documentary (http://www.dogwoof.com/films/weliveinpublic/), distributed by Dogwoof, looks at the impact of the Internet on society through the eyes of Internet pioneer and artist Josh Harris. He set up an experiment living in public for 100 days and transmitting his experiences and thoughts through the Internet. Josh Harris became a millionaire through his Internet business which created unique experiments to explore the impact of the Internet in our lives. And he has now moved on to become an artist who challenges our aesthetic and social concepts, provoking audacious discussions on the impact of the Internet.

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Exclusive Interview: Oxford Internet Institute Sets Out the Privacy Threats in 2009

Privacy and identity protection online is of constant concern to Internet users. New Media Knowledge spoke to Dr. Ian Brown of the Oxford Internet Institute to get his diagnosis on the state of Internet privacy in the UK today.

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Governing Digital

Richard Greenhalgh, Managing Director of EHS Brann Discovery, discusses the growing need to put data governance at the heart of business strategy.

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Private Property: Mobile Marketers Accused of Compromising User Privacy

As more and more consumers access the Web via mobile devices, fears have arisen about user privacy on mobile devices. New Media Knowledge looks at a storm brewing in the US which could have implications here. 

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Parents Fear For Networked Kids

Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.

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Google Faces Street View Critics

Google Maps is an ingenious product and much like Google Earth satisfied many curious minds on a lunch break. With Google Street View, however, the reception has not been so positive. The ability to view locations as if we driving through them has come under fire over privacy issues.

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Great Funwall of China

In February this year it was reported that China had overtaken America to become the world's biggest Internet market. With 221 million Web users, it is little wonder that more companies are looking to expand their offering in the country.

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See YouTube in Court

The phenomenon of user generated content and social networking sites still sits awkwardly with legislation. As the Web 2.0 companies continue to work out how to best profit from their huge reach, there is still dispute as to who owns the content and data and what they are allowed to do with it.

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Relevant Ads Meet Approval

With the Phorm trials currently making headlines, it is no surprise to find that the issue of web privacy is once again a key concern for many web users.

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Privacy & Online Advertising

A year on from the introduction of the PEC Regulations, businesses understand they usually need customer consent to send marketing messages. But, say Briffa, inconsistencies between the Regulations and the CAP Code have caused confusion...

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