The phenomenon of user generated content and social networking sites still sits awkwardly with legislation. As the Web 2.0 companies continue to work out how to best profit from their huge reach, there is still dispute as to who owns the content and data and what they are allowed to do with it.
Wondered how hit viral videos from commercial brands manage to garner hundreds of thousands of views? One answer is quality, original content. Another part to the answer lies with the likes of Scott Button of viral seeding agency Unruly Media. An NMK exclusive interview.
One of the growing concerns with the businesses looking to invest in the social media phenomenon is whether such sites can actually generate substantial revenue. The key to portals such as MySpace, Bebo and the like is that they are free and allow anyone to access content.
The success of web TV shows such as Bebo’s Kate Modern and Lonely Girl 15 has lead to a renewed interest in the industry. MySpace has just announced plans to distribute its own TV shows through television and DVD, as it seeks to broaden its reach away from the computer.
Toshiba has announced that it will no longer develop, manufacture and market HD DVD players and recorders. Tim Hoang reports.
While many tout streaming video as the present and future of internet communications, podcasts continue to gain ground, with analysts predicting audiences to reach 65 million by 2012. Tim Hoang reports.
Marketers and advertisers based in the UK are investing their budgets in on-demand and Web TV as the nation’s viewing habits become increasingly fragmented. According to the Informa Telecoms & Media report, Online TV and Video: Beyond User-Generated Content, next year the UK will be second only to the US in terms of online TV and video revenues.
A Pew Internet & American Life Project report reveals how nearly half of Internet users have visited video-sharing sites such as YouTube.
Kate Modern, Bebo’s hugely successful teen drama has showed the industry that web-based TV can be free, successful and profitable. Tim Hoang looks at who is paying for these shows and how they are paying for it.
Many thanks to George Grylls for taking videos of the iDesign conference on September 18. The first 23 of these have now been uploaded to YouTube.
NMK is pleased to announced its media sponsorship of the iTV Show Europe 2007.
The good people at Common Craft have a new addition to their series of short videos explaining Web 2.0 phenomena in plain English. This time around, the topic is social bookmarking. Ideal for those occasions when you’ve already explained it ten times today.
David Reilly of Barracuda Digital shares some tips on using video content to boost search rankings.
A new report from Futurescape - From TV Ads to YouTube Anarchy - argues that for marketing through video social networks to succeed, it must "align itself with the members instead of broadcasting at them, TV-style".
Online video is always in the news this year. Perhaps this is because it's become the most critical site of battle between old and new media; the big corporations and the power of crowds.
The impact of online video advertising varies considerably according to research from Dynamic Logic.
EMI Music, the world's largest independent record company, and T-Mobile, one of the world's largest mobile operators are collaborating on a trial of ad-supported mobile video with the support of mobile advertising pioneer Rhythm NewMedia...
Universal McCann and VoxSurf VideoLab's strategic partnership claims to offer the first rich 3G mobile brand experiences with multi-media video portals enabling brands to promote direct-to-consumer by simply making a 3G videocall...
User-generated content is to the fore again in the messaging service from VoxSurf, enabling fans to comment on England World Cup qualifiers in the 'Your Shout' video messaging trial launched by BBC Match of the Day...
There's a danger the MMS market will go nowhere in its current manifestation. Mobile content companies shouldn't just focus on 3G to fulfil and stimulate demand, Graham Jarvis explains...
Video-on-demand throws up some serious challenges to broadcasters. What trends are emerging and what business models will help them survive, asks Michael Nutley...
Universal Music is to charge broadcasters for videos across online and VOD media platforms, and is launching its own channel. What does this augur for music programming, distribution and promotion asks Eamonn Forde...
In my mind and in my car, we can't rewind we've gone too far... Says Michael Nutley. Kind of. In this article Nutley examines how US users favour online video advertising and questions if it would work for the UK market...
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