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Love is in the Ether

Not normally known for his sentimental streak, editor Ian Delaney shoe-horns romance into a story about online marketing for the sake of Valentines' Day. Only once a year, promise.

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Search Is Brand

A White Paper issued by Market Sentinel and Weboptimiser outlines the challenges posed to brands by search engines and blogging - and explains the tools and techniques companies can use to fight back...

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Is Coke It?

Legal downloads may be sorting themselves out in the form of Napster, iTunes and mycokemusic, but much of the market is dominated by companies who use music as a sideline, rather than a primary revenue stream. As these companies continue to ignore the taste of the dominant audience in order to appeal to the kids, Michael Nutley from NMA asks 'Is Coke It?'

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What is Web Analytics?

Web analytics is touted around the industry like sweets are on a school playground. If you're just starting out WebAbacus has provided this great introduction to what web analytics can do for you.

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