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The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.
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At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
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Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.
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The Internet is a fantastic source of information and images, but many organizations are using photos and illustrations that they have no right to use. New Media Knowledge sought to clarify the rules on when one can – and can’t – use images.
moreSmartphones have been calling the attention of the media these last weeks. Join the debate and let the NMK members know your opinion.
moreThe digital media sector has been one of the few bright lights in wider economic gloom. With mixed messages as to the level of investment in online marketing next year, New Media Knowledge spoke to various sector players to gauge their thoughts.
moreThe UK Government has promised a report early next year containing recommendations of potential improvements which could be made in the country’s digital economy. New Media Knowledge asked the industry for its reaction.
moreWe’re delighted to say that Tuesday’s iDesign conference went down a treat. If you wanted to know where exactly this country is up to with interactive design,and where it’s going, then we think the Dynamo team nailed it with this event.
moreThe AOP's report this month, My Digital Life, reveals striking generational differences when it comes to the extent and nature of internet use.
moreA study into the use of eDemocracy tools by the UK Government has published its interim findings. Simon Collister examines how far it's come.
morePunctuation, symbols, abbreviations and emoticons make online language multi-dimensional, new research from UK-headquarteded online virtual community Habbo Hotel shows. Teens swimming in a river of digital and mobile technologies are shaping the changes...
moreDigital publishing is delivering returns, with leading digital publishers predicting that by 2012 digital activities will contribute up to 40% of revenues, according to a new report surveying UK publishers from Deloitte and the UK Association of Online Publishers (AOP)...
moreTuneTribe, Yahoo! Music, Playlouder, The Orchard and O2's former head of content examined the digital high street in this Interactive @ In The City 2005 session. Subscription versus downloads, filesharing, communities, trusted intermediaries and cross-platform challenges were explored and debated, reports Deirdre Molloy...
moreFashion marketers, designers and students gathered on 13 October 2005 to hear a range of fashion brand, web marketing and interactive television speakers explore the lessons, trends and opportunties for fashion on digital channels, reports Deirdre Molloy....
moreTo counter the myths about digital marketing and communications AKQA have penned a set of principles illuminating how to approach digital strategy. Here, the first of their '10 Commandments' explores why we should focus on results...
moreThe Institute of Quality Assurance (IQA) Digital group has launched the world's first best practice guidelines for handling digital images, a move set to revolutionise the UK digital imaging industry and save firms substantial sums each year...
moreIn his overview of the forthcoming Ten Commandments Of Digital Advertising Strategy series of articles, AKQA's Saher Sidhom runs down the complete list. Agree, have a bone to pick or your own commandments to add? Then blog it or comment on the NMK site...
moreDigital is finally out of the ghetto. But how can you play to and demonstrate its strengths strategically? Leading agency AKQA outline the 10 Commandments of Digital Strategy in a series of articles for NMK and have launched a blog to discuss the issues...
moreDigital media agency Catwalk Creations has launched during London Fashion Week this week. In turn they offer upcoming and established designers, models and artists the chance to breakout of the catwalk show mentality and showcase their collections using video and 3D artwork all year round...
moreStolen heads and swarms of bugs feature in 'Digital You', the free intercative art installation at the Science Museum in London which uses art to represent people's online personas...
moreFrom 1-30 November, Brighton & Hove becomes home to one of the UK's largest digital festivals spanning digital art, community and innovation...
moreDigital agency Dare has joined forces with Watford and Brunel colleges to launch an educational initiative designed to spur young creatives into entering the ranks of digital advertising...
moreMusic as a consumer product is changing radically in the digital age. Packaging and albums are passé. DAB, P2P, the "long tail" and the iPod shuffle are broadening tastes. Can blogs guide us through the maze, wonders Michael Nutley...
moreOn 26 May new media and marketing staff from charities and other third sector organisations gathered to hear speakers from digital agencies explore their work for charities covering awareness, fundraising and campaigning. Read the event report...
moreIn a world of connected consumers creating their own content, uniting in communities of interest and even becoming citizen reporters, how do brands engage, asks the co-author of 'Communities Dominate Brands'...
moreGreat news for digital and creative businesses in the North. A £10 million state-of-the art centre to support companies in the creative and digital industries is to be built in Barnsley after major funding secured from Yorkshire Forward and the European Union...
moreRecent advances in the functionality and interactivity of digital cable TV provide a compelling alternative to satellite for channel owners and advertisers wanting to increase audience share and reach, says David Ratcliffe...
moreDigital campaigns for Levi's, Hitchhiker's Guide To The Galaxy, Absolut Cut, Virgin Mobile and more were unpacked - and the future of digital branding explored - in this NMK event held on 10 March...
moreRoya Jakoby considers the different cultural notions of visualisation and navigation in interactive media.
moreZaid Hassan considers the value of intellectual property in the digital economy.
moreSocial networks, online digital tools, mobile apps, cloud computing ... is the never ending choice of digital technologies thrilling or just plain baffling? How can you decide what will work best for you and your business? How much time will engaging with these tools take? And what will it all cost?
morei-Design is a one day conference and exhibition centred around interactive design and its impact on the world. i-Design, now in its third year, is the interactive design conference of the London Design Festival. This year also sees the return of the Porfolio Clinic, giving recent graduates and emerging designers a chance to show their portfolio to digital media professionals.
moreMaking the transition from print design to digital in eight hours. Learn the key concepts, the pitfalls to avoid and best practises that might otherwise take years to learn yourself.
moreIn the digital world of diverse media, platforms, distribution and user behaviour, what does the future hold?
moreThe rise and rise of mobile social networking and services is upon us, but is ‘mobile access’ enough or do users seek more? Are location-based services going to be key to its success, or is there more to the future of this most social of devices?
moreIt's easy to argue that having a digital strategy is important, but finding the right partner to turn ideas into a profitable business is more difficult. What's more choosing someone who also understands your industry and fits culture is arguably even more difficult.
moreThis conference will explore key issues on the theme of digital diversity. These themes will include issues of race, age and gender in relation to access, use and creation of digital media.
moreNew digital platforms create new opportunities and audiences are now more likely to be communities of interest, communities which increasingly bypass traditional media outlets all together and create their own networks and realities.
moreOn Thursday, 1st December Accelerator will host a comprehensive Legal Workshop geared towards ICT, digital media / creative businesses
moreHow can fashion designers and SMEs use digital media to grow their businesses? Commentators from the Cass Creatives 2004 panel join other leading practitioners in reviewing the latest marketing and distribution technologies, the newest ways the High Street is being re-invented online and changing customer relationships...
moreHow can fashion designers and SMEs use digital media to grow their businesses? Commentators from the Cass Creatives 2004 panel join other leading practitioners in reviewing the latest marketing and distribution technologies, the newest ways the High Street is being re-invented online and changing customer relationships...
moreThis intensive one-day course explains the role of copy (and the copywriter) in planning and executing an effective digital strategy. The course will introduce the key principles of copywriting for digital media, explaining the opportunities and restrictions of web, email and other channel opportunities.
moreHow can fashion designers and SMEs use digital media to grow their businesses? Commentators from the Cass Creatives 2004 panel join other leading practitioners in reviewing the latest marketing and distribution technologies, the newest ways the High Street is being re-invented online and changing customer relationships...
moreWith so many charities reaching new audiences, and boosting awareness and fundraising levels via digital and wireless media, the scope for success through interactive campaigns is widening. This half-day event will bring together charities and agencies to look at best practice and innovation in the sector...
moreWith so many charities reaching new audiences, and boosting awareness and fundraising levels via digital and wireless media, the scope for success through interactive campaigns is widening. This half-day event will bring together charities and agencies to look at best practice and innovation in the sector...
moreWith so many charities reaching new audiences, and boosting awareness and fundraising levels via digital and wireless media, the scope for success through interactive campaigns is widening. This half-day event will bring together charities and agencies to look at best practice and innovation in the sector...
moreConsumers make a whole set of assumptions about a brand based on the online experience. This evening event will look at WAP and web developments and explore how that experience can be enhanced...
moreDeveloping a dynamic ICT cluster? DM-U's Bury Digital Directions event will give you and your business the opportunity to see how SMEs can benefit from the changes taking place within the Digital Industries...
moreThis event will help to clarify best practice in digital data collection and highlight the latest techniques.
moreThis evening event at BAFTA will showcase the work of digital storytellers, and explore the phenomenon with some of the leading figures behind the digital storytelling movement in Britain.
moreCan digital communications technology help African economies to catch up with the rest of the world? How can UK companies encourage - and benefit from - this process? This evening event will look at current and future commercial opportunities in Africa, for digital media companies, technical and creative service providers, entrepreneurs and investors.
moreThis thought-provoking debate will argue that, far from being the most important issue facing media owners today, the single-minded protection of digital rights and intellectual property is bad for business and damaging to creative artists and producers. Presented in association with Tarlo Lyons.
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