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Click Fraud Exposed: Interview with Clash Media
The recession is apparently leading to a rise in ‘click fraud’ putting the integrity of pay-per-click advertising at risk. New Media Knowledge spoke to one firm trying to combat this worrying trend.
morePay You Like I Should: Fatboy Slim Trials Performance-based Advertising
Fatboy Slim’s new band is deploying a performance-based banner ad campaign to promote its forthcoming single. New Media Knowledge took a look at ‘cost-per-engagement’ marketing and discusses its future with the experts.
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