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In-Game Advertising: Not Mass Market….Yet
In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential.
moreCharities Eye Digital Platforms to Reverse Downward Trend
As charities feel the squeeze during the economic downturn New Media Knowledge looks at how the sector can use digital platforms to increase donations.
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