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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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Content tagged with: linguistics

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The Language of the Web

Semantics expert Professor David Crystal OBE has been analysing linguistics since the 1960s. He has spent the last 12 years applying his studies of semantics to good effect on the Internet. He spoke to New Media Knowledge’s Chris Lee about his career with words.

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