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Content tagged with: behavioural
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DNA Test: Exclusive Interview with Imagini
To coincide with the launch of its new widget aimed at enabling bloggers and Web publishers to monetise their sites with behavioural analytics, New Media Knowledge spoke to online profiling specialists, Imagini, about its new e-commerce tool.
moreWinning Over The “Ad-weary”
With research in the US appearing to show that consumers respond increasingly to product placement and word-of-mouth before making purchases, New Media Knowledge's Chris Lee met with an online ad network to discuss how advertisers can use the web to better effect.
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