Spotlight
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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When: November 25th, 2008
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00 Reduced to £15.00 if you are eligible for a discount.
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00 Reduced to £15.00 if you are eligible for a discount.
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Content tagged with: measurement
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Brief Encounter: Alterian
One company that believes it has developed a way to start measuring social media is Alterian. We speak to David Eldridge, CEO of the marketing software firm about how businesses can combine both profile and usage data to create a better, tailored user experience.
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