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Content tagged with: measurement
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NMK Podcast - Episode 13 - dotCommerce
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty.
moreMeasuring Social Media: Exclusive Interview with Omniture
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice.
moreSocial Media in Email Marketing: Hurdling the Barriers to Adoption
A survey out this month found that most marketers plan to invest in social media and email marketing campaigns this year. Yet confusion over how to measure their effectives and even where to start are major hurdles to setting out. New Media Knowledge caught up with the report author to get some advice on how to proceed.
moreWhite Paper: ‘Shut Up, Listen and Spin’ Online PR and Social Media Agency Work
Roger Warner of Content and Motion presents a five-step plan for planning, creating and measuring the effectiveness of social media campaigns.
moreMeasure for Measure: Meeting the Analytics Challenge
Being able to adjust their website to suit changing customer demands is crucial for marketers. New Media Knowledge spoke to one company looking to help them manage the process.
moreBrief Encounter: Alterian
One company that believes it has developed a way to start measuring social media is Alterian. We speak to David Eldridge, CEO of the marketing software firm about how businesses can combine both profile and usage data to create a better, tailored user experience.
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