Interesting Stunt
Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports.
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Antisocial Marketing
A new report has revealed that brands are still unsure of how best to leverage the large communities on social networking sites such as Facebook. Tim Hoang reports.
The Digital Savvy Customer
A report by consumer and media research company, Scarborough Research has revealed that nearly 6 per cent of the US population are leading edge consumers.
Coming of Age: Event Report
Tuesday 27th saw the fifteenth of our successful panel events in the 'Beers & Innovation' series. 'Coming of Age' discussed the burgeoning 50+ market and how media and social network owners could make their sites more appealing to this sector. Ian Delaney reports.
Bloggers Lost in Legal Fog
On May 28, the Consumer Protection from Unfair Trading Regulations 2008 laws will come into force and cause some corporations to reassess their use of social media marketing techniques.
Beers & Innovation: VRM
At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.
Rise of the Super Advocates
According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’.
A Generation of PRs will Die
The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event.
Beers & Innovation: Clients in the Wild
What is the role of PR agencies in the wild frontier of the social web? Do traditional PR agencies even have a future as digital agencies and marketing agencies jockey for position to take control of marketing and communications projects? PRs and digital media experts met on November 20 in the twelfth of our Beers and Innovation series of events to discuss the issues. Ian Delaney reports.
How to Attract More Clients
Imagine life with a steady flow of new client enquiries. Every month, interested decision makers make contact with you. They either come recommend by someone who knows you – or they have read your useful, helpful and interesting material. Before they even speak to you, they like what they have heard.
Too Much Choice?
Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff?
Blogs not in the Marketing Mix
A survey from Webtrends shows that few businesses have embraced the ‘push-button publishing’ power of blogs and that email remains the number one marketing tool for firms on the Web.
Music on the Move
The 2007 Digital Music Survey from Entertainment Media Research shows that both traditional and not-so-traditional models for selling music face considerable challenges. However, there are also some surprising opportunities for new revenues.
Who Should Do Your Mobile Marketing?
Mobile marketing is muscling in on its counterparts. It can deliver fantastic results. Yet there remains some trepidation about it, which is reflected by the small slice of the marketing budget given to the discipline. So what needs to be done to put marketers at ease; should they outsource or insource their mobile B2B and B2C campaigns and data management?
Is SMS about to Whither as a Marketing Tool?
Lee Bowden of Piri asks whether the future of mobile marketing lies outside the realms of the humble SMS message.
Raising the Bar for Viral Marketing
It's time for those of us in viral marketing agencies to prominently take the lead and raise the stakes in the world's most pervasive advertising medium, says Graham Green.
Online Marketing on a Small Budget
The basics of getting seen on the Internet and persuading customers to visit and return to your site. By Bruce Townsend.
How To Use Email For Viral Marketing
Email is a great tool to promote your viral marketing campaigns and if used correctly has the ability to exponentially grow your website traffic and potentially business, writes Andrew Azorbo .
Ignore search marketing at your peril
A report released this week by Advertising Age indicates that 80 per cent of internet traffic begins at a search engine and that 41 per cent of web users use search engines to navigate the web. Marketers can ill afford to disregard such statistics.
White-Label LBS & MMS Marketing Tool
HuntForIt, the online auction site that offer full mobile texting for bids across all networks has made its technology platform available for third party mobile marketing campaigns. The mobile campaigns allow full MMS messaging and real time location-based marketing campaigns...
Marketing Integration & Accountability
Leading companies recognise the growing need to measure their marketing campaigns effectiveness, but admit they spend little executive time doing it, according to a global survey compiled by the Economist Intelligence Unit...
How Good Copy Becomes Bad Marketing
Keyword optimised copy often doesn't focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea, bad marketing, says Simon Townley...
New Balance For The Marketing Mix
How do brands and businesses stand out in the digital fog? Michael Nutley surveys the options for reaching consumers and garnering their attention as they adopt ever more sophisticated approaches to filtering out advertising from their crowded field of vision...
Online Marketing Predictions For 2006!
Search engine marketing will reinvent itself as a lead-generation channel. Podcasting, blogging and mobile apps will become more attractive to advertisers. What else do the interactive marketing experts at 24/7 Real Media predict for 2006..?
Festive Seasonal Affiliate Marketing
November leaves are turning, nights are colder and there's that particular scent of marketing in the air. It's making its way onto the internet and the options for smaller players to profit are improving, says Sarah Falcon...
Online Marketing at the Crossroads
Options for marketers in the era of empowered and connected consumers were explored at Latitude's inaugural Strategy Forum, held in association with NMK on 6 October 2005. Blogging, podcasting, and engagement marketing in general came under the spotlight...
Mobile & Relationship Marketers Unite
Alliances between direct marketing and mobile marketing specialists in the mobile space are becoming more frequent, more strategic and potentially more beneficial to consumers, as the partnering of TEQUILA\ and Enpocket indicates...
Search Marketing Myths: Reality Check!
Search marketing is such an obscure art to most that myths around it grow and ciurculate unchallenged. The hype stops here, insists i-level's Amanda Jones, as she shines a light on 7 common myths currently doing the rounds...
Free Webcast Seminars For Marketers
Research firm Ipsos UK have teamed up with interactive education resources outfit BetterManagement to launch a series of interactive webcast seminars for marketeers - and they're free!
Net Equity: Search & Offline Marketing
How can you harness the power of search engine marketing for your offline advertising, direct marketing, branding and PR? Nicholine Hayward explains...
First Online-Only PR& Marketing Outfit
In a sign of the market's growth, the UK's first completely online PR & marketing consultancy Consult the Guru launched on 5 May, offering to bring top-level marketing advice within financial reach of even the smallest companies...
The Viral Marketing Debate
NMK organised a debate on the legitimacy of viral marketing, and its future. Find out which side came out on top...
Marketing Definitions
If you've ever sat in on a marketing meeting and wondered what the hell someone was talking about when they mentioned SIC codes, now's your time to find out. Read our Marketing Definitions for Dummies user guide by Nigel Temple and impress your friends and colleagues by talking the talk...
Getting the Message
Can EMS and MMS messaging emulate the success of SMS, and will they bring new opportunities for marketers and content providers?
Online Viral Marketing
Justin Kirby of DMC explores the business use and development of online viral marketing from a practitioner's point of view.
Tagged events
Nirvana Business Development
- Date: September 15th, 2008
- Venue: University of Westminster
You want to re-write your business development strategy, and need practical dos and don'ts to improve new business wins and raise your company profile, but don't want to pay huge consultancy fees.... where do you begin?
Marketing 07: 4th Annual Marketing Summit (WTG Events)
- Date: June 11th, 2007
- Venue: Novotel London West, London
Learn how to harness the power of multi-channel marketing to create better customer connections at Marketing 07. With cross industry case studies, B2B and B2C conference streams, workshops, and one to one meetings, this is the summit for Europe?s leading marketing directors to network and reflect on the year?s most innovative and successful strategies.
Forrester's Consumer Marketing Forum EMEA 2006 - Integrating Social Media
- Date: October 20th, 2006
- Venue: QEII Conference Centre, Broad Sanctuary, Westminster, London SW1P 3EE
With blogs, social networks, review forums and communities at their finger-tips, consumers are turning to each other to evaluate companies' products and services. In order to stay relevant and make sure the right message gets across, companies need to integrate social media with their marketing mix.
Advanced E-mail Marketing (CIM - Reading)
- Date: October 19th, 2006
- Venue: Black Horse Conference Centre, Reading University, RG6 6AQ.
Organisations that have started to use email marketing will be able to take away plenty of actionable techniques from this session.
Advanced E-mail Marketing (CIM - London)
- Date: October 16th, 2006
- Venue: Cambridge Professional Academy, Suite 201, Albany House, 324-326 Regent Street, London, W1B 3BL
Organisations that have started to use email marketing will be able to take away plenty of actionable techniques from this session. Aimed at marketing staff involved in planning and managing email marketing, the session will be interactive, fast-paced and thought-provoking as well as providing a ?low-risk? training environment from a speaker with 6 years experience in email marketing campaign planning and execution.
Mobile Marketing 2006
- Date: June 20th, 2006
- Venue: Kensington Close Hotel, London.
Marketing Week & NMA have joined forces to give you the only event that will bring together cutting-edge brand marketeers to discuss the real life challenges in implementing mobile marketing campaigns and brainstorm to find the solutions.
Online Marketing Show
- Date: June 7th, 2006
- Venue: Royal Horticultural Halls, Westminster
From search to online ads, mobile to analytics the Online Marketing Show tackles all the challenges and issues surrounding the fastest growing marketing medium, and shows you how to make interactive marketing and advertising campaigns work for their money.
Email Marketing (Manchester)
- Date: March 9th, 2006
- Venue: 117-119 Portland Street, Manchester
In this course, an e-mail marketing expert will show you how to improve results by addressing the challenges that all e-mail marketers face.
Email Marketing (Edinburgh)
- Date: March 7th, 2006
- Venue: 55 North Castle Street, Edinburgh
In this course, an e-mail marketing expert will show you how to improve results by addressing the challenges that all e-mail marketers face.
Online Marketing at the Crossroads (Latitude with NMK)
- Date: October 6th, 2005
- Venue: Adam Street, 9 Adam Street, The Strand, London WC2N 6AA
The claim that the "customer is king" may have rung hollow in the past, but in the new always-on internet world, it's truer than ever. The ability of consumers to get information about anything they want, whenever they want, has serious implications for online marketing. In the age of what The Economist has dubbed the 'empowered consumer', how will you have to change your company's approach to online marketing? Start the journey here...
Introduction To Mobile Marketing (NMK)
- Date: May 18th, 2005
- Venue: 01zero-one, Peter Street, Soho, London W1F 0HS.
With best practice examples and hands-on exercises, this course tells you about mobile marketing, and in particular current SMS and mobile applications enabling you to incorporate the use of mobile into your marketing activities.
Advanced PPC Search Marketing
- Date: May 11th, 2005
- Venue: 76 Portland Place, London W1B 1NT
Half-day training workshop - Advanced Pay Per Click Search Marketing. Strategies, tools and technique to reduce Cost Per Click and Cost per Acquisition
Introduction to Mobile Marketing
- Date: December 7th, 2004
- Venue: 01zero-one, Westminster Kingsway College, Peter Street, London, W1F 0HS
With best practice examples and hands-on exercises, this course tells you about mobile marketing, and in particular current SMS and mobile applications enabling you to incorporate the use of mobile into your marketing activities.
The Great Viral Marketing Debate
- Date: October 14th, 2004
- Venue: Central London location tbc
Roll up, roll up to see Justin Kirby (a viral marketing fanatic) and Danny Meadows-Klue (who doesn't believe viral is a valid form of advertising) battle it out with the viral debate of the year! Ringmaster for this evening is Philip Smith of Revolution.
The Great Viral Marketing Debate
- Date: October 6th, 2004
- Venue: The Dana Centre, Science Museum, London
Roll up, roll up to see Justin Kirby (a viral marketing fanatic) and Danny Meadows-Klue (who doesn't believe viral is a valid form of advertising) battle it out with the viral debate of the year! Ringmaster for this evening is Philip Smith of Revolution.
The Great Viral Marketing Debate
- Date: September 7th, 2004
- Venue: PSI Conference Centre
Roll up, roll up to see Justin Kirby (a viral marketing fanatic) and Danny Meadows-Klue (who doesn't believe viral is a valid form of advertising) battle it out with the viral debate of the year!
Introduction to e-Marketing
- Date: April 29th, 2004
- Venue: PSI Conference Centre
This one-day course will provide a comprehensive introduction to the principles and practice of e- marketing, including online advertising, email marketing, understanding online customers, analysis and measurement, and integrated campaigns.
Marketing Your Business
- Date: April 8th, 2003
- Venue: PSI
The secrets of successfuly marketing your business revealed. This evening event tells you how to promote your business to generate leads, bring in work and increase turnover.
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