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Facebook showcases successes at TFM&A

The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.

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Viral Marketing: Does it still work?

Viral videos are a popular Internet marketing tactic, but has the public become wise to subliminal marketing tactics of businesses? New Media Knowledge spoke to a number of marketers to learn how to make a successful viral.

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Top 5 E-Business Predictions 2010

The growth of social media and the economic crisis have literally catapulted opportunities and entrepreneurship for online business. More and more individuals, as well as businesses have turned to the net to promote themselves and their offerings. The web is becoming more and more integrated and is having an impact not only on business, but also on popular culture. What does this mean for the individual? What does this mean for the small business, and how does this affect the large organisation? E-Business Strategist Deborah Collier has put together an overview of her thoughts for the year ahead.

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SMS and its role in viral marketing

Viral marketing traditionally began when people started using email to share content with their friends. In the mobile world, despite the increasing popularity of smartphones, viral marketing still rides on SMS. Yet, the implications of depending on texting when exploiting viral marketing in the mobile arena are significant. By Nisheeth Mohan, product manager for mobile solutions and technology at Keynote Systems.

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Duct Tape Marketing – Lessons from America

What does Duct Tape Marketing mean and what relevance is it to me? This short article is designed to introduce the concept of Duct Tape Marketing and to give some practical advice based on the idea. By Alan Gleeson, Managing Director of Palo Alto Software.

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Online marketing — Getting the basics right

The growth in the use of the Internet in recent years has led to a huge shift in marketing activities to the online space. This article explains some of the key things for you to focus on to help you market effectively online. By Alan Gleeson, Managing Director of Palo Alto Software Ltd.

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Alterian predicts a new decade of marketing trends

Drawing 2009 to a close and moving into 2010, it’s a time of reflection and looking toward the future of business, changing markets and adapting habits. The experts at Alterian who are immersed in the market and aware of changing consumer habits have been forecasting the marketing trends we’re likely to see over the next 12 months, highlighting the key aspects of the changing landscape. David Eldridge, CEO at Alterian, explains his perspective, also drawing from the insight of an extensive, global partner network which informs the company’s vision and focus.

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ECRM and the Art of Customer Retention

Time was that marketers simply marketed. They told a story that engaged potential customers in their brands. They talked at people, hoping to attract, seduce and exploit. Retention was simply about delivering what was expected - not disappointing - and being consistent. In this article, Felix Velarde explains the relevance of data management and understanding segmentation to increase sales.

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Exclusive Interview: NMK talks affiliate marketing with Alicia Navarro of Skimlinks

Affiliate marketing has enjoyed a rapid rise in recent years as Web publishers seek to monetise their websites and advertisers look for more targeted ad campaigns. One of the rising stars of the affiliate marketing scene is London-based Skimlinks. New Media Knowledge's Chris Lee spoke to its CEO, Alicia Navarro.

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Are You Social? Unmasking the Social Media Gurus

Social media expenditure by big brands and small businesses alike is set to grow during 2010. With it comes a growing band of social media agencies, ‘experts’ and ‘gurus’, prompting cynicism from some quarters. New Media Knowledge’s Chris Lee caught up with one fast-growing agency to find out what they do.

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Psycho Killer: ‘Murderer’ Tweets Provide Insight into Twitter Habits

Bored of the same old regurgitated comments on microblogging site Twitter, one social media specialist decided to experiment in extreme tweeting. New Media Knowledge’s Chris Lee got under the skin of the notorious ‘dinner_guest’ murderer.

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Give Your Marketing a Nudge: Exclusive Interview with Nudge Social Media

According to research out this week more than a quarter of firms are heavily involved in social media and most intend to attribute more budget to the platform next year. New Media Knowledge caught up with Toby Beresford, commercial director of social media agency Nudge, to see what it’s working on and predictions for next year.

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Join the debate on smartphones

Smartphones have been calling the attention of the media these last weeks. Join the debate and let the NMK members know your opinion.

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Mobile Retailing is on the Move

Benjamin Dyer, director of product development at ecommerce supplier Actinic, reflects on the reality of that most elusive of future technologies: mobile commerce.

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Can Losers Come First?

Tino Nombro, MD of Ambergreen, examines the changes in Google and the significance of not ranking first.

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NMK Podcast - Episode 13 - dotCommerce

Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty.

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Improving Conversions: A Look at “Learning Search”

The dream of all e-commerce managers is to increase conversions rates on their websites, and in an increasingly competitive market the pressure is on them to perform. New Media Knowledge caught up with one New Zealand firm claiming it can improve conversions.

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NMK Podcast - Episode Ten - Location-Based Digital Services Firm Iome

The rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services.

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Social Media in Email Marketing: Hurdling the Barriers to Adoption

A survey out this month found that most marketers plan to invest in social media and email marketing campaigns this year. Yet confusion over how to measure their effectives and even where to start are major hurdles to setting out. New Media Knowledge caught up with the report author to get some advice on how to proceed.

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Podcast Seven: NMK Talks to the Mobile Marketing Association

This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector.

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Give Me Some Skcin: Skin Cancer Charity Boosts Awareness with Viral

When skin cancer charity Skcin wanted to raise awareness of the dangers of irresponsible tanning among young people, it turned to a mix of new media and traditional PR to get its message across. New Media Knowledge took a closer look.

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In-Game Advertising: Not Mass Market….Yet

In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential.

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NMK Podcast - Episode Four - Tagman

This week New Media Knowledge talks to Paul Cook, founder and CEO of tag management specialist TagMan. Cook founded the company to help marketers overcome the complex issue of tagging to gain maximum exposure and improve analysis of Web traffic.

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Jumping Ahead: InterContinental Hotels Group’s Latest Viral Campaign

As organisations continue to embrace viral marketing as a way of building their brand online, New Media Knowledge took a look at InterContinental Hotels Group’s latest viral campaign.

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Web Analytics: An Epiphany

Ben Langdon of DMG, discusses a new vision of web analytics.

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Ad Value: Exclusive Interview with AdTech

The UK’s online video viewing audience has grown by a tenth in the last year, highlighting the growing value of using video to advertise online. New Media Knowledge met with digital marketing specialist AdTech to see how marketing managers could make the most of video.

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Click Fraud Exposed: Interview with Clash Media

The recession is apparently leading to a rise in ‘click fraud’ putting the integrity of pay-per-click advertising at risk. New Media Knowledge spoke to one firm trying to combat this worrying trend.

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Driven to SEO: Volvo Expands Digital Marketing Strategy

As the economic crisis has forced car manufacturers to reassess their marketing models to attract buyers from an apparently ever-dwindling pool, Swedish car manufacturer Volvo is looking at digital marketing to improve its fortunes. New Media Knowledge spoke to the people behind Volvo’s new digital strategy to see what it will entail.

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AskJeeves.com Brings Back the Butler

Ask.com has reverted to its original brand – AskJeeves.com – in the UK, just three years after the iconic butler was dropped by the search engine. New Media Knowledge’s Chris Lee caught up with AskJeeves to find out why.

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Business Brief: Best Practice for Banner Advertising

Figures out this month show that UK Web advertising grew by almost a fifth last year. With banner advertising forming a major part of the marketing mix, New Media Knowledge went in search of some best practice tips.

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Words Are No Longer Enough … The Future Is Video

Vignette’s Guy Westlake explains why the Internet really is the new television.

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Social Unrest: Lack of Understanding Hinders New Media Marketing Investment

Marketing investment in social media has so far failed to match the hype surrounding those platforms. New research suggests that this is due to a widespread lack of understand of the business potential for social media among marketing managers. New Media Knowledge dug into the statistics.

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Business Briefing: Email Marketing Best Practice

Email marketing has often been closely associated with spam but, at the same time, has become an integral part of many marketing manager’s plans. New Media Knowledge looked for advice on how to run a successful campaign.

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Pay You Like I Should: Fatboy Slim Trials Performance-based Advertising

Fatboy Slim’s new band is deploying a performance-based banner ad campaign to promote its forthcoming single. New Media Knowledge took a look at ‘cost-per-engagement’ marketing and discusses its future with the experts.

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Charities Eye Digital Platforms to Reverse Downward Trend

As charities feel the squeeze during the economic downturn New Media Knowledge looks at how the sector can use digital platforms to increase donations.

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Synaptic marketing: Digital Brains Driving Positive Interactions

Father of the web Sir Tim Berners-Lee has hypothesised that the next stage of the internet’s evolution, far from being another step in the user generated content vein of web 2.0, could be something far more radical, and potentially even more revolutionary. Ben Langdon, chief executive of DMG, explains.

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Case Study: Lenovo’s “eLounge” Opens its Virtual Doors for Business

Virtual worlds have opened up new sales channels for businesses. New Media Knowledge spoke to one PC vendor who has built its own. 

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Private Property: Mobile Marketers Accused of Compromising User Privacy

As more and more consumers access the Web via mobile devices, fears have arisen about user privacy on mobile devices. New Media Knowledge looks at a storm brewing in the US which could have implications here. 

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The Rise and Rise of Word-of-Mouth Marketing

‘Word-of-mouth’ marketing is set to become big business in 2009, according to industry analysts. NMK spoke to one analytical firm helping a number of firms maximise their word-of-mouth potential and therefore react quickly to changing market demands.

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Final Analysis: Measuring Online Marketing Impact

Marketers are constantly looking for increased value from their campaigns and the Web offers them better targeting of customers and improved measurement of impact. May 2009 sees the eMetrics Marketing Optimization Summit come to London and New Media Knowledge caught up with the summit’s founder.

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Break for the Borders

Book retailer Borders has become the latest retailer to use social media marketing. New Media Knowledge spoke to industry players about how this sector can gain from a conversational approach.

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Rough Guide to: Pay-Per-Click Advertising

Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider.

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Second Life in Action

To help him reach his wide fan base, singer-songwriter Luc Floreani recently turned to online 'virtual' world, Second Life, to perform. He spoke to New Media Knowledge about his experience.

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Made by Many and Used by High-Flyers

BA has launched a social site called Metrotwin.com which acts as a travel guide to New York and London.

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Online Advertising Bucks Flagging Market

The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.

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i-design 08 - Simon Waterfall

Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing.

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Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint

With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry.

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Marketers Cautious Over Social Media Spend

Social media marketing has been high on the agenda for many communications experts. Most marketers can see how the Internet has revolutionised the way the general public communicates, but many are still unsure whether they can leverage this technology to push brand messages.

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Interesting Stunt

Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports.

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Antisocial Marketing

A new report has revealed that brands are still unsure of how best to leverage the large communities on social networking sites such as Facebook. Tim Hoang reports.

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The Digital Savvy Customer

A report by consumer and media research company, Scarborough Research has revealed that nearly 6 per cent of the US population are leading edge consumers.

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Coming of Age: Event Report

Tuesday 27th saw the fifteenth of our successful panel events in the 'Beers & Innovation' series. 'Coming of Age' discussed the burgeoning 50+ market and how media and social network owners could make their sites more appealing to this sector. Ian Delaney reports.

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Bloggers Lost in Legal Fog

On May 28, the Consumer Protection from Unfair Trading Regulations 2008 laws will come into force and cause some corporations to reassess their use of social media marketing techniques.

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Beers & Innovation: VRM

At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.

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Rise of the Super Advocates

According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’.

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A Generation of PRs will Die

The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event.

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Beers & Innovation: Clients in the Wild

What is the role of PR agencies in the wild frontier of the social web? Do traditional PR agencies even have a future as digital agencies and marketing agencies jockey for position to take control of marketing and communications projects? PRs and digital media experts met on November 20 in the twelfth of our Beers and Innovation series of events to discuss the issues. Ian Delaney reports.

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How to Attract More Clients

Imagine life with a steady flow of new client enquiries. Every month, interested decision makers make contact with you. They either come recommend by someone who knows you – or they have read your useful, helpful and interesting material. Before they even speak to you, they like what they have heard.

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Too Much Choice?

Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff?

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Blogs not in the Marketing Mix

A survey from Webtrends shows that few businesses have embraced the ‘push-button publishing’  power of blogs and that email remains the number one marketing tool for firms on the Web.

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Music on the Move

The 2007 Digital Music Survey from Entertainment Media Research shows that both traditional and not-so-traditional models for selling music face considerable challenges. However, there are also some surprising opportunities for new revenues.

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Who Should Do Your Mobile Marketing?

Mobile marketing is muscling in on its counterparts. It can deliver fantastic results. Yet there remains some trepidation about it, which is reflected by the small slice of the marketing budget given to the discipline. So what needs to be done to put marketers at ease; should they outsource or insource their mobile B2B and B2C campaigns and data management?

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Is SMS about to Whither as a Marketing Tool?

Lee Bowden of Piri asks whether the future of mobile marketing lies outside the realms of the humble SMS message.

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Raising the Bar for Viral Marketing

It's time for those of us in viral marketing agencies to prominently take the lead and raise the stakes in the world's most pervasive advertising medium, says Graham Green.

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Online Marketing on a Small Budget

The basics of getting seen on the Internet and persuading customers to visit and return to your site. By Bruce Townsend.

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How To Use Email For Viral Marketing

Email is a great tool to promote your viral marketing campaigns and if used correctly has the ability to exponentially grow your website traffic and potentially business, writes Andrew Azorbo .

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Ignore search marketing at your peril

A report released this week by Advertising Age indicates that 80 per cent of internet traffic begins at a search engine and that 41 per cent of web users use search engines to navigate the web. Marketers can ill afford to disregard such statistics.

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White-Label LBS & MMS Marketing Tool

HuntForIt, the online auction site that offer full mobile texting for bids across all networks has made its technology platform available for third party mobile marketing campaigns. The mobile campaigns allow full MMS messaging and real time location-based marketing campaigns...

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Marketing Integration & Accountability

Leading companies recognise the growing need to measure their marketing campaigns effectiveness, but admit they spend little executive time doing it, according to a global survey compiled by the Economist Intelligence Unit...

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How Good Copy Becomes Bad Marketing

Keyword optimised copy often doesn't focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea, bad marketing, says Simon Townley...

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New Balance For The Marketing Mix

How do brands and businesses stand out in the digital fog? Michael Nutley surveys the options for reaching consumers and garnering their attention as they adopt ever more sophisticated approaches to filtering out advertising from their crowded field of vision...

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Online Marketing Predictions For 2006!

Search engine marketing will reinvent itself as a lead-generation channel. Podcasting, blogging and mobile apps will become more attractive to advertisers. What else do the interactive marketing experts at 24/7 Real Media predict for 2006..?

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Festive Seasonal Affiliate Marketing

November leaves are turning, nights are colder and there's that particular scent of marketing in the air. It's making its way onto the internet and the options for smaller players to profit are improving, says Sarah Falcon...

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Online Marketing at the Crossroads

Options for marketers in the era of empowered and connected consumers were explored at Latitude's inaugural Strategy Forum, held in association with NMK on 6 October 2005. Blogging, podcasting, and engagement marketing in general came under the spotlight...

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Mobile & Relationship Marketers Unite

Alliances between direct marketing and mobile marketing specialists in the mobile space are becoming more frequent, more strategic and potentially more beneficial to consumers, as the partnering of TEQUILA\ and Enpocket indicates...

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Search Marketing Myths: Reality Check!

Search marketing is such an obscure art to most that myths around it grow and ciurculate unchallenged. The hype stops here, insists i-level's Amanda Jones, as she shines a light on 7 common myths currently doing the rounds...

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Free Webcast Seminars For Marketers

Research firm Ipsos UK have teamed up with interactive education resources outfit BetterManagement to launch a series of interactive webcast seminars for marketeers - and they're free!

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Net Equity: Search & Offline Marketing

How can you harness the power of search engine marketing for your offline advertising, direct marketing, branding and PR? Nicholine Hayward explains...

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First Online-Only PR& Marketing Outfit

In a sign of the market's growth, the UK's first completely online PR & marketing consultancy Consult the Guru launched on 5 May, offering to bring top-level marketing advice within financial reach of even the smallest companies...

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The Viral Marketing Debate

NMK organised a debate on the legitimacy of viral marketing, and its future. Find out which side came out on top...

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Marketing Definitions

If you've ever sat in on a marketing meeting and wondered what the hell someone was talking about when they mentioned SIC codes, now's your time to find out. Read our Marketing Definitions for Dummies user guide by Nigel Temple and impress your friends and colleagues by talking the talk...

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Getting the Message

Can EMS and MMS messaging emulate the success of SMS, and will they bring new opportunities for marketers and content providers?

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Online Viral Marketing

Justin Kirby of DMC explores the business use and development of online viral marketing from a practitioner's point of view.

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