The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
morePoor voter turnout at recent local and European Parliament elections have raised once again the question of electronic voting to stimulate the electorate into action. New Media Knowledge weighed up the possibilities.
moreThe G20 summit later this week hopes to solve some of the world's largest political, economic and environmental problems. Meanwhile, a new organisation called we20 aims to empower ordinary citizens to do the same. NMK met with co-founder Paul Massey to discuss the plan.
moreLast week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.
moreA new report has revealed how governments around the world are continuing to clamp down on bloggers. Bloggers risk facing jail by governments which feel threatened by the growing influence of bloggers according to the World Information Access (WIA) report by the University of Washington.
moreIn the US presidential election, the Web has changed how candidates operate. Tim Hoang reports on how social media has influenced the race for President.
moreThe Battle of Ideas 2008 will be a two-day festival of high-level, thought-provoking debate organised by the Institute of Ideas and hosted by the Royal College of Art.
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