Spotlight
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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Content tagged with: consumption
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Content Still King
US trade body the Online Publisher’s Association has introduced new metrics to account for consumers’ behaviour online. Initial results show that content sites account for nearly half of consumers’ time, with that proportion rising on a monthly basis.
moreWeb for Speed; Print for Comfort
A poll conducted by AOP finds that readers prefer online publications to print for speed of access and convenience.
moreYouth News
The New York Times recently reported that the young are forsaking newspapers in droves.
moreSwitching Channels
IBM’s End of Advertising research shows that UK consumers are more addicted to the web than to television. However, the influence of advertising on the internet appears to fall behind that of traditional channels.
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