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Content tagged with: advocacy

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Brand Advocacy Worth Five Times More Than Adverts?

Two new pieces of research have highlighted why businesses should be investing in brand advocacy as a means for driving sales. Tim Hoang reports.

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Advocates and Social Media

New-age advertisers frequently create viral campaigns and use social media to encourage their advocates to ’spread the word’. But is this money well spent? A new paper from JupiterResearch casts some doubt on the strategy.

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