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Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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When: November 25th, 2008
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00 Reduced to £15.00 if you are eligible for a discount.
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00 Reduced to £15.00 if you are eligible for a discount.
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Mobile Advertising Not Ready Says IAB
With some predicting that the next logical evolution in the world of social networking being to mobilise the content, the Internet Advertising Bureau (IAB) has revealed that at present the market is not yet ready to subsidise mobile content through advertising. Tim Hoang reports.
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