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Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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Content tagged with: etailing
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Business Failing at Basics of eCommerce
New research from the US suggests that online sales are beginning to level off because companies are “overly focused on innovation while ignoring the basics”. Tim Hoang reports on how companies could be doing more to improve their online shopping experience.
moreBrits to Spend £42bn Online in 2008
Thirteen years on since the first secure online shopping transaction in August 1994, e-retail represents a huge market for British retailers. The IMRG has released its annual statement detailing the current industry trends. Tim Hoang looks at the findings.
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