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Rough Guide to: Pay-Per-Click Advertising
Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider.
moreMoney Saving Pay-per-Click Tips
If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…
moreTBG London PPC Search Survey
TBG London is conducting a UK PPC Search Survey. Fill in the survey and get the full results delivered to you when the survey has been collated and anaylsed...
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Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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PPC Earthquake
Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.
moreLocation: The Slug & Lettuce (Downstairs), 80-82 Wardour St, London, W1F 0TG
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