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NMK Podcast - Episode Two
The second NMK podcast is here. This week, we talk to Mike Rowe of 1000heads.
moreRise of the Super Advocates
According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’.
moreBrand Advocacy Worth Five Times More Than Adverts?
Two new pieces of research have highlighted why businesses should be investing in brand advocacy as a means for driving sales. Tim Hoang reports.
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