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Behavioural Targeting: The Fire and The Fury

Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.

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Second Life in Action

To help him reach his wide fan base, singer-songwriter Luc Floreani recently turned to online 'virtual' world, Second Life, to perform. He spoke to New Media Knowledge about his experience.

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Safe Shopping in Second Life

Julie Stewart of Starfruit addresses concerns regarding real-life crimes such as fraud and identity theft in virtual worlds.

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Virtual Worlds 101

The Virtual Worlds Forum offered a wealth of examples of companies doing real business and achieving very credible revenues through virtual worlds. This report covers some of the basics based on presentations from Forrester’s Paul Jackson and Jessica Mulligan of Cyber Sports and Sunflowers GmbH.

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The Business of Virtual Worlds

Actually making money from a virtual world offers a number of possibilities, with most businesses opting for one of five business models. A second report from the Virtual Worlds Forum.

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Our Friends Electric

According to new research compiled by eMarketer, virtual worlds are becoming more and more popular with young people.

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