Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreThe success of the BBC’s iPlayer service has led media analyst firm, Screen Digest to revise its usage and data forecasts on the online TV market in the UK.
moreMarketers and advertisers based in the UK are investing their budgets in on-demand and Web TV as the nation’s viewing habits become increasingly fragmented. According to the Informa Telecoms & Media report, Online TV and Video: Beyond User-Generated Content, next year the UK will be second only to the US in terms of online TV and video revenues.
moreA Pew Internet & American Life Project report reveals how nearly half of Internet users have visited video-sharing sites such as YouTube.
moreKate Modern, Bebo’s hugely successful teen drama has showed the industry that web-based TV can be free, successful and profitable. Tim Hoang looks at who is paying for these shows and how they are paying for it.
moreNMK is pleased to announced its media sponsorship of the iTV Show Europe 2007.
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