Spotlight
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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When: November 25th, 2008
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00 Reduced to £15.00 if you are eligible for a discount.
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00 Reduced to £15.00 if you are eligible for a discount.
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Content tagged with: purchasing
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Changing Influence of New Media
The role of traditional media on the purchase decision of consumers may well be dwindling, but the industry is still the top ranking influencer according to a study by consumer intelligence company, BIGresearch.
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