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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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User Centred Design - Course

In order to make sure your site meets your audience’s needs, you need to start by understanding your audience.  This one day course demonstrates a variety of industry-standard tools and techniques that allow you to gain insight into your audience, what they are looking for online, and how to give it to them.

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Writing for the Web - Course

Have you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online when you go to some sites? And frustrating, dull and downright annoying when you go elsewhere?

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