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Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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More Everything - The Ofcom 2008 Report
UK consumers are spending more time on communications than ever before but paying less for the privilege, according to UK telecoms watchdog, Ofcom.
moreBusinesses Fail to Target Older Internet Users
Businesses are missing out on a potentially lucrative market by not targeting Internet users over the age of 34, according to new research.
moreAmericans Turn to Web for News
A survey has revealed that the American public is shunning traditional media such as newspapers and TV as their primary source of news. The Internet has become the main channel of information for nearly half (48 per cent) of Americans - an increase of 8 per cent from one year ago.
moreUK Media Consumption: Report
A new independent report commissioned by financial service company Zurich has identified a number of key trends that are set to radically alter the way in which the media is consumed by the UK population.
moreMore Money for Social Media
A new survey from Prospero Technologies shows that 88% of businesses expect to increase their social media spend in 2008. The companies who responded were set to either increase (58%) or significantly increase (30%) the amount of money they invested in these channels.
moreMedia at the Tipping Point
Deloitte’s ‘State of Media Democracy’ survey shows a strong demand for user-generated content, but also considerable cause for celebration among traditional media producers.
moreMusic on the Move
The 2007 Digital Music Survey from Entertainment Media Research shows that both traditional and not-so-traditional models for selling music face considerable challenges. However, there are also some surprising opportunities for new revenues.
moreSnakes and Ladders in Social Media
A poll commissioned by search agency Tamar shows how brands might win and lose on social media sites.
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