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Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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Content tagged with: television
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ITV’s Overlay Advertising Trial Panned
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
moreInternet TV in the Mainstream
With Internet TV rising in popularity, it is no surprise to find that for many, the PC has become the second TV in many homes, according to new research by Internet video specialist Simply and media boutique Work Research.
moreEU to Fund IPTV Standard
The EU has announced plans to spend £10.5m on establishing a standard way to view video content over the Internet.
moreBlu-Ray Wins High Definition War
Toshiba has announced that it will no longer develop, manufacture and market HD DVD players and recorders. Tim Hoang reports.
moreWeb TV Quick to Gain Ground
Marketers and advertisers based in the UK are investing their budgets in on-demand and Web TV as the nation’s viewing habits become increasingly fragmented. According to the Informa Telecoms & Media report, Online TV and Video: Beyond User-Generated Content, next year the UK will be second only to the US in terms of online TV and video revenues.
moreUK Media Consumption: Report
A new independent report commissioned by financial service company Zurich has identified a number of key trends that are set to radically alter the way in which the media is consumed by the UK population.
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