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The British Dental Association Gets Its Teeth into Social Media

Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep.

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Measuring Social Media: Exclusive Interview with Omniture

Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice.

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Knowing Me, Knowing You: Exclusive Interview with Customer Feedback Specialist, Feefo

Getting feedback from customers on goods and services is crucial to effective marketing. New Media Knowledge met with one firm which is leveraging the Web to enable businesses to improve their business by better understanding customer feedback.

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NMK Podcast - Episode Eight - Dog's Trust

Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers.

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Social Networking Gets On Its Bike

The rise in popularity of cycling coincides with the growth of social networking and microblogging. New Media Knowledge took a look at the industry and spoke to one firm which aims to build a social network for keen riders.

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Soapbox Twenty: Summits for the Rest of Us

The G20 summit later this week hopes to solve some of the world's largest political, economic and environmental problems. Meanwhile, a new organisation called we20 aims to empower ordinary citizens to do the same. NMK met with co-founder Paul Massey to discuss the plan.

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Fame Academy: Bebo Builds New Stage for Artists

Social network Bebo will launch a new service this month which it claims democratises the way artists are financed. New Media Knowledge met the company behind the service to find out more. 

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MWC 2009: Social Networking Over Mobile Devices

The convergence of mobile technologies, GPS and mapping technologies are leading to innovative new social networking technologies via handheld devices. At MWC 2009 New Media Knowledge took a look at what the future holds for social networking.

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Everybody Needs Good Neighbours: Building a Social Community

With the massive rise of social networking coinciding with an apparent loss of physical community spirit, New Media Knowledge spoke to one Internet company trying to combine the best of both worlds.

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White Paper: ‘Shut Up, Listen and Spin’ Online PR and Social Media Agency Work

Roger Warner of Content and Motion presents a five-step plan for planning, creating and measuring the effectiveness of social media campaigns.

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Straight from the Horsesmouth

When so much talk in the Web 2.0 world is centred around the business of making money, New Media Knowledge talked to the founder of one ‘pro-social’ network, for which the net benefit of the public is core to its ethos.

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Social Media in Practice: BBC Radio 5 Live

Web publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.

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Conservationists Embrace Social Media

Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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Rough Guide to: Social Media and the Law

Virgin Atlantic was forced to take action this month when staff reportedly criticised safety standards and passengers’ class status on social network, Facebook. As more businesses look to engage social networking, what are the potential dangers they should look out for? New Media Knowledge spoke to a lawyer to find out more.

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LinkedIn Adds Business Applications

LinkedIn, the social network for professionals, launched its LinkedIn Intelligent Applications (InApps) platform this week, which the company says will make business-focussed applications available to its 30 million-plus users.

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Rough Guide to: Selecting a Social Media Agency

With belts tightened, and so many self-styled social media consultancies out there, how can marketers know who to trust? New Media Knowledge looked at the important things to consider when looking for a social media consultancy.

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Made by Many and Used by High-Flyers

BA has launched a social site called Metrotwin.com which acts as a travel guide to New York and London.

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Parents Fear For Networked Kids

Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.

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Brief encounter: Steve Pammenter, MD, WhiteLabelDating.com

According to dating software company, WhiteLabelDating.com, having a relevant web site will always encourage relevant people to dip their hands into their pockets. We speak to Steve, Pammenter, managing director about profiting from niche.

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Great Funwall of China

In February this year it was reported that China had overtaken America to become the world's biggest Internet market. With 221 million Web users, it is little wonder that more companies are looking to expand their offering in the country.

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Brief Encounter: Huddle

Making social networks work for businesses is the nirvana for digital specialists. Despite Shel Holtz's assertions that the b2b space is ideal for social media as it is all built on relationships, no one has really cracked this yet. Social networks still struggle to effectively monetise its huge user base, but a network specifically tailored for businesses ought to be easily sellable as long as it worked.

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Antisocial Marketing

A new report has revealed that brands are still unsure of how best to leverage the large communities on social networking sites such as Facebook. Tim Hoang reports.

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A Friend for Feeds

FriendFeed is the latest social media tool on everyone's lips. Tim Hoang finds out why the latest doyen of the Web 2.0 world might have longer legs than others.

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Coming of Age: Event Report

Tuesday 27th saw the fifteenth of our successful panel events in the 'Beers & Innovation' series. 'Coming of Age' discussed the burgeoning 50+ market and how media and social network owners could make their sites more appealing to this sector. Ian Delaney reports.

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MySpace Makes More Friends

MySpace, the world's most popular social network has announced a programme that will allow its members to share profile data with other social and community websites across the Internet.

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Microsoft Turns Attention to Facebook

With Microsoft apparently walking away from any potential love-in with Yahoo; reports have suggested that the Redmond-based software giant has now got its eye on social networking site, Facebook.

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Influencers... Don't?

A recent study from Canadian research group, Pollara, could prove to be a rude awakening for marketers keen to exploit social media as a channel for pushing brand messages. According to the study, so called social media influencers may not have as much sway as marketers thought them to.

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Social Network Counters Malaria

Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it.

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Social Networking in the UK

Ofcom has revealed the findings of its research into the effect of social networks on British lives. Tim Hoang reports.

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Facebook Offers Chat

Facebook has officially launched its new chat application for the members of the social network.

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Social Network Privacy Fears Exaggerated

Despite the initial clamour, and concern, about employers using social networking sites to aid recruitment, new research has shown that three in four employers actually avoid using the likes of Facebook when sizing up potential candidates.

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(MySpace) Odyssey

One of the most recent success stories in the movie industry was The Blair Witch Project. With a miniscule budget, the then unknown horror film used the Internet to promote itself. The film fuelled its own rumours as to its origins – with questions raised as to its authenticity. The Blair Witch Project went on to make $248 million worldwide at a cost of only $50,000.

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AOL Acquires Bebo

Following several months of negotiations, AOL are set to enter an agreement to acquire social networking site Bebo for $850 million.

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MySpace Takes Safety Steps

MySpace, the popular social networking site, has agreed to a broad set of guidelines with 49 US states aimed at protecting younger users of the Internet.

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The Facebook Elephant

Following claims that social networking sites, such as Facebook could turn out to be a costly ‘white elephant’ for businesses, Tim Hoang reports on how the Web 2.0 world has reacted.

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The Network Wars

The lines have been drawn in the social networking realm, as both Facebook and MySpace announce plans for their new advertising platform that uses the information the social networking sites have on their members. Tim Hoang reports.

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Our Friends Electric

According to new research compiled by eMarketer, virtual worlds are becoming more and more popular with young people.

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More Money for Social Media

A new survey from Prospero Technologies shows that 88% of businesses expect to increase their social media spend in 2008. The companies who responded were set to either increase (58%) or significantly increase (30%) the amount of money they invested in these channels.

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FOWA: Turn Your App into a Business

Ted Rheingold, the founder of the Dogster and Catster social sites for pet owners, advised delegates at the Future of Web Apps on the teething pains that attend turning a simple gimmick or tool on the web into a full-time job.

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UGC and the Law

From a legal perspective, User Generated Content (UGC) can cover Blogs, Forums, Video, Photographs, Audio, Software Code and other postings. UGC can encompass any content which users upload or post online. With such a wide array of UGC, there’s an equally wide number of ways in which content on a website you own might contravene the law.

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Too Much Choice?

Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff?

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The Kids are Alright

The US National School Boards Association has published a report showing that the vast majority of children are using online social services and are contributing creatively to online communities.

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The Facebook Debate

The British Interactive Media Association (BIMA) is organising an event to discuss the latest, greatest social networking site, Facebook, on the 17th October.

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Advocates and Social Media

New-age advertisers frequently create viral campaigns and use social media to encourage their advocates to ’spread the word’. But is this money well spent? A new paper from JupiterResearch casts some doubt on the strategy.

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Why We Twitter

A new paper from Akshay Java, Xiaodan Song, Tim Finin, and Belle Tseng at the University of Maryland aims to tackle one of the great existential mysteries of our time: the appeal of microblogging service Twitter.

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Plaxo as Network

Online address book service Plaxo has added social network-style features to its offering. The service was last updated in June, when Calendering, LinkedIn and Google integration were added to the service.

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Snakes and Ladders in Social Media

A poll commissioned by search agency Tamar shows how brands might win and lose on social media sites.

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The Online Brand Wagon

Research conducted by Immediate Future shows the “top brands” as perceived online and offline constitute two very different hierarchies.

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