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The British Dental Association Gets Its Teeth into Social Media

Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep.

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Measuring Social Media: Exclusive Interview with Omniture

Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice.

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Real-Time Internet: what is it and does it matter?

There is more and more buzz these days about real time Internet, but what is it? How is it used and mostly importantly does it actually matter? Joe Hughes of Yomego explains the latest trend.

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Reversing Fortunes: The Irish Times’ Digital Strategy in Focus

The Irish Times is one of Ireland’s quality broadsheets with an international presence. Like many broadsheets, the dual challenges of the recession and emerging digital platforms have led the paper to look for new revenue channels. New Media Knowledge took a closer look.

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Social Media in Email Marketing: Hurdling the Barriers to Adoption

A survey out this month found that most marketers plan to invest in social media and email marketing campaigns this year. Yet confusion over how to measure their effectives and even where to start are major hurdles to setting out. New Media Knowledge caught up with the report author to get some advice on how to proceed.

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NMK Podcast - Episode Nine - Twittering Bletchley Park

Dr Sue Black of the University of Westminster has been using social networking, specifically Twitter, to raise awareness of the plight of Bletchley Park, including a big boost from the author and actor Stephen Fry. She spoke to NMK about how she’s hoping to help preserve this important piece of British – and computing – history.

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NMK Podcast - Episode Eight - Dog's Trust

Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers.

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Jumping Ahead: InterContinental Hotels Group’s Latest Viral Campaign

As organisations continue to embrace viral marketing as a way of building their brand online, New Media Knowledge took a look at InterContinental Hotels Group’s latest viral campaign.

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NMK Podcast - Episode Two

The second NMK podcast is here. This week, we talk to Mike Rowe of 1000heads.

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NMK Podcast - Episode One

NMK talks with Will McInnes of Brighton-based agency Nixon McInnes about tips for social media strategy and implementation.

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School of Thought: Social Networking to Enter Curriculum

Children should be taught new media, such as social networking, blogging and podcasting by the time they enter secondary education, according to proposals. New Media Knowledge took a look at how this might work.

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Social Networking Gets On Its Bike

The rise in popularity of cycling coincides with the growth of social networking and microblogging. New Media Knowledge took a look at the industry and spoke to one firm which aims to build a social network for keen riders.

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Network Buys vs. Influencer Engagement – what’s really best for reach?

Digital marketing strategist Leon Bailey-Green discusses likely changes in the nature of brand awareness campaigns online.

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Fame Academy: Bebo Builds New Stage for Artists

Social network Bebo will launch a new service this month which it claims democratises the way artists are financed. New Media Knowledge met the company behind the service to find out more. 

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Charities Eye Digital Platforms to Reverse Downward Trend

As charities feel the squeeze during the economic downturn New Media Knowledge looks at how the sector can use digital platforms to increase donations.

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Everybody Needs Good Neighbours: Building a Social Community

With the massive rise of social networking coinciding with an apparent loss of physical community spirit, New Media Knowledge spoke to one Internet company trying to combine the best of both worlds.

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White Paper: ‘Shut Up, Listen and Spin’ Online PR and Social Media Agency Work

Roger Warner of Content and Motion presents a five-step plan for planning, creating and measuring the effectiveness of social media campaigns.

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Break for the Borders

Book retailer Borders has become the latest retailer to use social media marketing. New Media Knowledge spoke to industry players about how this sector can gain from a conversational approach.

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Social Media in Practice: BBC Radio 5 Live

Web publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.

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Conservationists Embrace Social Media

Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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Rough Guide to: Social Media and the Law

Virgin Atlantic was forced to take action this month when staff reportedly criticised safety standards and passengers’ class status on social network, Facebook. As more businesses look to engage social networking, what are the potential dangers they should look out for? New Media Knowledge spoke to a lawyer to find out more.

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Rough Guide to: Selecting a Social Media Agency

With belts tightened, and so many self-styled social media consultancies out there, how can marketers know who to trust? New Media Knowledge looked at the important things to consider when looking for a social media consultancy.

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US Presidential Election Gets Social

Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.

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Marketers Cautious Over Social Media Spend

Social media marketing has been high on the agenda for many communications experts. Most marketers can see how the Internet has revolutionised the way the general public communicates, but many are still unsure whether they can leverage this technology to push brand messages.

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Brief Encounter: Alterian

One company that believes it has developed a way to start measuring social media is Alterian. We speak to David Eldridge, CEO of the marketing software firm about how businesses can combine both profile and usage data to create a better, tailored user experience.

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Brief Encounter: SpinVox

NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media.

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A Friend for Feeds

FriendFeed is the latest social media tool on everyone's lips. Tim Hoang finds out why the latest doyen of the Web 2.0 world might have longer legs than others.

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MySpace Makes More Friends

MySpace, the world's most popular social network has announced a programme that will allow its members to share profile data with other social and community websites across the Internet.

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Influencers... Don't?

A recent study from Canadian research group, Pollara, could prove to be a rude awakening for marketers keen to exploit social media as a channel for pushing brand messages. According to the study, so called social media influencers may not have as much sway as marketers thought them to.

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Social Network Counters Malaria

Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it.

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Measuring Social Media - Or Not

The ability to measure the influence and reach of social media is seen by many as the Holy Grail of communications and marketing. Tim Hoang attended the Chinwag debate, Measuring Social Media.

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A Generation of PRs will Die

The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event.

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Beers & Innovation: Clients in the Wild

What is the role of PR agencies in the wild frontier of the social web? Do traditional PR agencies even have a future as digital agencies and marketing agencies jockey for position to take control of marketing and communications projects? PRs and digital media experts met on November 20 in the twelfth of our Beers and Innovation series of events to discuss the issues. Ian Delaney reports.

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Flacks Blacked by Hack

The relationship between the world of journalism and public relations was turned on its head after Chris Anderson of Wired magazine blacklisted public relations officers who had sent him press releases which were not relevant. Tim Hoang reports on the fall out and the response from both sides.

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More Money for Social Media

A new survey from Prospero Technologies shows that 88% of businesses expect to increase their social media spend in 2008. The companies who responded were set to either increase (58%) or significantly increase (30%) the amount of money they invested in these channels.

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Blogs not in the Marketing Mix

A survey from Webtrends shows that few businesses have embraced the ‘push-button publishing’  power of blogs and that email remains the number one marketing tool for firms on the Web.

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Media at the Tipping Point

Deloitte’s ‘State of Media Democracy’ survey shows a strong demand for user-generated content, but also considerable cause for celebration among traditional media producers.

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Advocates and Social Media

New-age advertisers frequently create viral campaigns and use social media to encourage their advocates to ’spread the word’. But is this money well spent? A new paper from JupiterResearch casts some doubt on the strategy.

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Why We Twitter

A new paper from Akshay Java, Xiaodan Song, Tim Finin, and Belle Tseng at the University of Maryland aims to tackle one of the great existential mysteries of our time: the appeal of microblogging service Twitter.

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Plaxo as Network

Online address book service Plaxo has added social network-style features to its offering. The service was last updated in June, when Calendering, LinkedIn and Google integration were added to the service.

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Snakes and Ladders in Social Media

A poll commissioned by search agency Tamar shows how brands might win and lose on social media sites.

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Social Media Drives Procurement

The inexorable rise of social media and social networking sites continues apace, affecting purchasing decisions even within the disciplined confines of IT departments, according to a new report from IT Toolbox.

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The Online Brand Wagon

Research conducted by Immediate Future shows the “top brands” as perceived online and offline constitute two very different hierarchies.

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NMK Forum: Jyri Engeström

Our final keynote, Jyri Engeström, spoke on the topic of ‘The Social Mobile Web’ and offered key principles for building a web service that works.

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NMK Forum: Dan Gillmor

Keynote speaker Dan Gillmor spoke on the subject of where we will find the next phase of journalism. His answer was that it was unlikely that this would be from existing media outlets.

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NMK Forum: Old Guard; New Tricks

The first panel of the day covered the ways in which established media players are working to capture some of the excitement that’s been generated around social media. Ian Delaney reports.

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