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NMK on the Internet
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The British Dental Association Gets Its Teeth into Social Media
Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep.
moreMeasuring Social Media: Exclusive Interview with Omniture
Measuring the impact of social media on an organisation’s brand has become a key consideration for marketers in recent years. New Media Knowledge spoke to one measurement specialist to get a steer on best practice.
moreReal-Time Internet: what is it and does it matter?
There is more and more buzz these days about real time Internet, but what is it? How is it used and mostly importantly does it actually matter? Joe Hughes of Yomego explains the latest trend.
moreReversing Fortunes: The Irish Times’ Digital Strategy in Focus
The Irish Times is one of Ireland’s quality broadsheets with an international presence. Like many broadsheets, the dual challenges of the recession and emerging digital platforms have led the paper to look for new revenue channels. New Media Knowledge took a closer look.
moreSocial Media in Email Marketing: Hurdling the Barriers to Adoption
A survey out this month found that most marketers plan to invest in social media and email marketing campaigns this year. Yet confusion over how to measure their effectives and even where to start are major hurdles to setting out. New Media Knowledge caught up with the report author to get some advice on how to proceed.
moreNMK Podcast - Episode Nine - Twittering Bletchley Park
Dr Sue Black of the University of Westminster has been using social networking, specifically Twitter, to raise awareness of the plight of Bletchley Park, including a big boost from the author and actor Stephen Fry. She spoke to NMK about how she’s hoping to help preserve this important piece of British – and computing – history.
moreNMK Podcast - Episode Eight - Dog's Trust
Dogs Trust is a major UK-based charity dedicated to educating dog owners on best practice and finding caring homes for dogs across the world. The organisation’s digital marketing manager, Jacqui Darlow, talks to NMK about its social media strategy, which includes DoggySnaps, its own “Facebook for dogs”, and Twitter, where it has almost 6,000 followers.
moreJumping Ahead: InterContinental Hotels Group’s Latest Viral Campaign
As organisations continue to embrace viral marketing as a way of building their brand online, New Media Knowledge took a look at InterContinental Hotels Group’s latest viral campaign.
moreNMK Podcast - Episode Two
The second NMK podcast is here. This week, we talk to Mike Rowe of 1000heads.
moreNMK Podcast - Episode One
NMK talks with Will McInnes of Brighton-based agency Nixon McInnes about tips for social media strategy and implementation.
moreSchool of Thought: Social Networking to Enter Curriculum
Children should be taught new media, such as social networking, blogging and podcasting by the time they enter secondary education, according to proposals. New Media Knowledge took a look at how this might work.
moreSocial Networking Gets On Its Bike
The rise in popularity of cycling coincides with the growth of social networking and microblogging. New Media Knowledge took a look at the industry and spoke to one firm which aims to build a social network for keen riders.
moreNetwork Buys vs. Influencer Engagement – what’s really best for reach?
Digital marketing strategist Leon Bailey-Green discusses likely changes in the nature of brand awareness campaigns online.
moreFame Academy: Bebo Builds New Stage for Artists
Social network Bebo will launch a new service this month which it claims democratises the way artists are financed. New Media Knowledge met the company behind the service to find out more.
moreCharities Eye Digital Platforms to Reverse Downward Trend
As charities feel the squeeze during the economic downturn New Media Knowledge looks at how the sector can use digital platforms to increase donations.
moreEverybody Needs Good Neighbours: Building a Social Community
With the massive rise of social networking coinciding with an apparent loss of physical community spirit, New Media Knowledge spoke to one Internet company trying to combine the best of both worlds.
moreWhite Paper: ‘Shut Up, Listen and Spin’ Online PR and Social Media Agency Work
Roger Warner of Content and Motion presents a five-step plan for planning, creating and measuring the effectiveness of social media campaigns.
moreBreak for the Borders
Book retailer Borders has become the latest retailer to use social media marketing. New Media Knowledge spoke to industry players about how this sector can gain from a conversational approach.
moreSocial Media in Practice: BBC Radio 5 Live
Web publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.
moreConservationists Embrace Social Media
Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.
moreAlexander McCall-Smith Engages Web 2.0
The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreBusiness Brief: Video Advertising Looks to Future
Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreRough Guide to: Social Media and the Law
Virgin Atlantic was forced to take action this month when staff reportedly criticised safety standards and passengers’ class status on social network, Facebook. As more businesses look to engage social networking, what are the potential dangers they should look out for? New Media Knowledge spoke to a lawyer to find out more.
moreRough Guide to: Selecting a Social Media Agency
With belts tightened, and so many self-styled social media consultancies out there, how can marketers know who to trust? New Media Knowledge looked at the important things to consider when looking for a social media consultancy.
moreUS Presidential Election Gets Social
Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.
moreMarketers Cautious Over Social Media Spend
Social media marketing has been high on the agenda for many communications experts. Most marketers can see how the Internet has revolutionised the way the general public communicates, but many are still unsure whether they can leverage this technology to push brand messages.
moreBrief Encounter: Alterian
One company that believes it has developed a way to start measuring social media is Alterian. We speak to David Eldridge, CEO of the marketing software firm about how businesses can combine both profile and usage data to create a better, tailored user experience.
moreBrief Encounter: SpinVox
NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media.
moreA Friend for Feeds
FriendFeed is the latest social media tool on everyone's lips. Tim Hoang finds out why the latest doyen of the Web 2.0 world might have longer legs than others.
moreMySpace Makes More Friends
MySpace, the world's most popular social network has announced a programme that will allow its members to share profile data with other social and community websites across the Internet.
moreInfluencers... Don't?
A recent study from Canadian research group, Pollara, could prove to be a rude awakening for marketers keen to exploit social media as a channel for pushing brand messages. According to the study, so called social media influencers may not have as much sway as marketers thought them to.
moreSocial Network Counters Malaria
Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it.
moreMeasuring Social Media - Or Not
The ability to measure the influence and reach of social media is seen by many as the Holy Grail of communications and marketing. Tim Hoang attended the Chinwag debate, Measuring Social Media.
moreA Generation of PRs will Die
The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event.
moreBeers & Innovation: Clients in the Wild
What is the role of PR agencies in the wild frontier of the social web? Do traditional PR agencies even have a future as digital agencies and marketing agencies jockey for position to take control of marketing and communications projects? PRs and digital media experts met on November 20 in the twelfth of our Beers and Innovation series of events to discuss the issues. Ian Delaney reports.
moreFlacks Blacked by Hack
The relationship between the world of journalism and public relations was turned on its head after Chris Anderson of Wired magazine blacklisted public relations officers who had sent him press releases which were not relevant. Tim Hoang reports on the fall out and the response from both sides.
moreMore Money for Social Media
A new survey from Prospero Technologies shows that 88% of businesses expect to increase their social media spend in 2008. The companies who responded were set to either increase (58%) or significantly increase (30%) the amount of money they invested in these channels.
moreBlogs not in the Marketing Mix
A survey from Webtrends shows that few businesses have embraced the ‘push-button publishing’ power of blogs and that email remains the number one marketing tool for firms on the Web.
moreMedia at the Tipping Point
Deloitte’s ‘State of Media Democracy’ survey shows a strong demand for user-generated content, but also considerable cause for celebration among traditional media producers.
moreAdvocates and Social Media
New-age advertisers frequently create viral campaigns and use social media to encourage their advocates to ’spread the word’. But is this money well spent? A new paper from JupiterResearch casts some doubt on the strategy.
moreWhy We Twitter
A new paper from Akshay Java, Xiaodan Song, Tim Finin, and Belle Tseng at the University of Maryland aims to tackle one of the great existential mysteries of our time: the appeal of microblogging service Twitter.
morePlaxo as Network
Online address book service Plaxo has added social network-style features to its offering. The service was last updated in June, when Calendering, LinkedIn and Google integration were added to the service.
moreSnakes and Ladders in Social Media
A poll commissioned by search agency Tamar shows how brands might win and lose on social media sites.
moreSocial Media Drives Procurement
The inexorable rise of social media and social networking sites continues apace, affecting purchasing decisions even within the disciplined confines of IT departments, according to a new report from IT Toolbox.
moreThe Online Brand Wagon
Research conducted by Immediate Future shows the “top brands” as perceived online and offline constitute two very different hierarchies.
moreNMK Forum: Jyri Engeström
Our final keynote, Jyri Engeström, spoke on the topic of ‘The Social Mobile Web’ and offered key principles for building a web service that works.
moreNMK Forum: Dan Gillmor
Keynote speaker Dan Gillmor spoke on the subject of where we will find the next phase of journalism. His answer was that it was unlikely that this would be from existing media outlets.
moreNMK Forum: Old Guard; New Tricks
The first panel of the day covered the ways in which established media players are working to capture some of the excitement that’s been generated around social media. Ian Delaney reports.
moreTagged events
Location: Santa Clara Convention Centre, California
Price: £850.00
Location: Grand Hyatt Singapore
Price: £675.00
Millennials & The Social Media Explosion
This MusicTank seminar will lift the lid on the social media phenomenon and reveal how rights holders can better engage with this social space and make sense of its increasingly complex future. Beginning with a presentation from artist, composer and serial social media experimenter Steve Lawson, this event will also update on progress of our chosen Millennials artist James Yuill, twelve-months on from MusicTank’s Millennials conference at which Terry McBride spearheaded a unique 360-degree artist road-map assisted by the amassed 180-strong conference audience. Closing this event will be a 90-minute debate looking at the future of social media in an attempt to gauge where it’s heading and its impact on rights holders, with a panel comprising far-sighted entrepreneurs, commentators and digital culture experts.
moreLocation: PRS for Music, Copyright House, Berners Street, London W1
Price: £45.00
Corporate Social Networking
Corporate social networking provides the ideal platform for employees to communicate, information share and discuss real issues affecting the business. Senior management can also use these platforms to create healthy staff communities, provide interactive company news and bring together the resources from former colleagues. This one day conference will look at how companies are deploying these networks in modern day business with case studies on best practices, step-by-step methodology, while building a solid business case for corporate networks.
moreLocation: The Royal Institute of British Architects (RIBA), London, W1B 1AD
Price: £445.00
What Happens to Online PR?
SOLD OUT! The online world means that reputations are being built, and destroyed, on blogs, review sites, message boards and now twitter. Your search ranking might plausibly be described as a reputation index. But has the PR industry moved fast enough to cope?
moreLocation: Zigfrid Von Underbelly, Hoxton Square, London, England, N1 6NU
Price: £35.00
Social Networking World Forum and Mobile Social Networking Forum
The two day conference and exhibition will provide a focused platform for the global social media industry. The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.
moreLocation: Olympia, London
Price: £0.00
Social Media for Business
A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.
moreLocation: University of Westminster, 115 New Cavendish Street, London, W1W 6UW
Price: £250.00
Social Media for Business
A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.
moreLocation: University of Westminster
Price: £175.00
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