Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
morePlanning, creating, delivering and measuring the effectiveness of a direct email marketing campaign.
moreThis evening seminar is a practical introductory guide to direct email marketing, from creative and strategic issues to methods of delivery, tracking and reporting.
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