Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreToday, enthusiastic bloggers are dictating TV programming in Japan. In the US podcasters and videopodcasters are creating social advertising for major brands. Here in Europe, consumers who have always demanded quality and accountability from the brands they buy are influencing corporate decisions on the highest levels simply by publishing opinions about their likes and dislikes.
moreAt Blogging4Business, top experts in the fields of marketing, media and blogging practitioners themselves will further clarify this bold new market.
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